article thumbnail

The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Customers, especially Millennials , expect transparency and honesty—and they support companies they perceive to be truthful and real. Look forward to reading his book!

2016 267
article thumbnail

10 massive business trends that will shape 2017 and beyond

Alida

presidential election, we’re entering the new year with a global geopolitical landscape that’s more uncertain and potentially more disruptive to businesses than 2016. The enterprise guide to customer intelligence [e-book]. Imperfect, authentic social media sharing. E-commerce giant Amazon is leading the way.

2017 0
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CX Lessons from 2016: 31 Customer Experience Pros Share Their Plans for 2017

Bold360

In 2016, the customer experience became the focal point of marketing, acquisition, onboarding, UX design, and many other core business functions. “I have learned in 2016 that our customers (aged 18-24 years old or the millennials) spend most of their time…” On their mobile devices. than by email or phone. wendyglavin.

2016 111
article thumbnail

Revealed: Prepare Your Customers For Next U.S. Credit Crisis

Beyond Philosophy

Social Communications – The immediacy of social media makes it a veritable marketing tool. Brands know they need to be very responsive over social media along with other channels. Customers tend to share their experiences, both positive and negative over social media.

article thumbnail

The Role of Digital in Customer Experience, by Sandeep Kuvvarapu

ijgolding

This has forced the businesses to provide differentiation at various touch points of customer journey, especially customer support. Such is the importance of the good customer experience and support. In the era of voice support, touch points between the customer and business became limited and the area of influence was very little.

article thumbnail

The Cloud in 2016: What’s Driving Adoption Now

NICE inContact

Customer experience is rapidly evolving for organizations of any size, a result of the proliferation of digital channels and social media, mobile technology, the need to reduce customer churn and to increase loyalty of consumers. The contact center is truly the front line in this battle.

2016 49
article thumbnail

How to Apply Customer Experience Advocacy in Marketing

ProProfs Chat

In a world where people can easily share their experiences with businesses via social media–an assessment which can make or break a brand— customer advocacy has become one of the top priorities today. Angry customers can easily ruin your reputation, especially with today’s social media reach. billion (from $8.94