Magellan Solutions

JULY 28, 2021

Where customer journeys used to be relatively linear, today they’re anything but. People are discovering new brands and products in Facebook and Instagram ads, Google Shopping, Amazon and other marketplaces, product reviews, in-store discovery, word of mouth, and more. Moreso if all are tied together by a consistent brand experience.

Omnichannel 52

Omnichannel Multi-Channel 2022 Retail 52

Beyond Philosophy

APRIL 21, 2022

It was a subject inspired by some interesting stats I read about in the consumer research team Attest’s 2022 US Consumer Trends report about what different groups of customers want. Consider the following: 57% of Americans want brands that make them laugh and entertain them. The world has changed since then.

Entertainment 88

Entertainment Customers 2022 2019 88

SurveySparrow

DECEMBER 11, 2020

You see, when you invest in advertising and show up in front of your customers during a crisis, they’ll remember your brand. And when everything ends, and your customers gain money, they’ll go to your company first. . This will create a positive, kind, empathic brand image in front of your customers.

Advertising 52

Advertising Social Media 2009 Brands 52