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The 3 Principles of Brand Loyalty After COVID-19 Rocked Our World

BlueOcean

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. We quickly got used to holding everything and everyone at arm’s length – and for many customers, that included the brands they had once been loyal to. Big brands—ones with resources and manpower—were ahead of the game.

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Ecommerce vs. brick-and-mortar: Unlocking retail success in 2022

Think Customers

Explore how physical and digital spaces can unlock amazing customer experiences (CX) in 2022. Customers feel the product and build relationships with the brand. Brick-and-mortar success in 2022. Brands who understand their audience and explain how their products bring in a human value can beat a competitor’s price and location.

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Customer Journey Predictions for 2019

Kitewheel

This transformation has given us a clearer picture of the path customer journeys will take in 2019 and how we can best support the changing landscape. Kitewheel also saw a surge of interest from brands and agencies in markets that are just beginning to bring customer journeys to life. Key Customer Journey Trends in 2019.

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Omnichannel Experiences: Redefining Customer Interaction

CX University

This interconnected approach enables customers to transition effortlessly between different channels while maintaining a consistent brand experience, ultimately driving higher levels of satisfaction and loyalty. This interconnectedness not only enhances customer satisfaction but also fosters brand loyalty and advocacy. SendGrid Blog.

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Material and Acquia Strengthen Strategic Alliance to Enhance Digital Transformation Experiences for Enterprise Technology and Marketing Clients

Strativity

In September 2022, Material acquired Srijan , a renowned global digital engineering firm, gaining Srijan’s long-standing relationship with Acquia as a preferred partner since 2019. About Acquia Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter.

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Brand Move Roundup – June 11, 2020

C Space

The Brand Move Roundup – June 11, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Fifteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

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This Is Digital, Episode 1: The internet’s role in the rebirth of Taco Bell’s Mexican Pizza

West Monroe

Taco Bell was a traditional QSR brand until CEO Mark King led it down the path of digital transformation. Find out why Taco Bell wants to become a 100% digitally led consumer brand – and what digital has done for its bottom line. Since joining Taco Bell in 2019, you've been focused on the digital evolution of the business.