Remove 2019 Remove Innovation Remove Loyalty Programs Remove Technology
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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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Smarter Demos: Bitcoin 2019 Trends and How to Earn it While You Shop

Oracle

SmarterCX presents the Smarter Demos series , a 2-minutes-or-less look at some of the most innovative CX technologies and how they work. We’re all familiar with loyalty programs, but did you know that you can earn Bitcoin while you shop? Watch our interview and read the transcript below.

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3 Ways to Drive Consumer Loyalty in 2019

Oracle

Successful programs pave the way to increased sales and can drive market share. In addition, today’s business models for loyalty programs can be both affordable and sustainable. Here are 3 ways to improve loyalty in 2019. That atmosphere of community belonging is essential to the success of a loyalty program.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs. A disloyal generation?

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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Marketing teams, and technologies, becoming more deeply intertwined.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

The casual observer at last night’s ceremony (and the professional one alike) would have been struck by the many extraordinary, showpiece technological achievements which were made in the past year. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards.