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How 3 CX Trends Compare from North America to Asia-Pacific in 2022

InMoment XI

These new CX trends were based on indirect and inferred data, as well as surveys across several industries. And surprisingly, there were some standout similarities that connected the two seemingly disparate customer bases. So what can we learn from a cross-continental comparison?

2022 493
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Strategic Insights: 7 Tips for Understanding Your Market Better

SurveySensum

The changes occurring in the market can affect your brand’s marketability and performance. Customers can have changing needs and preferences, and global events can influence your industry. It is, therefore, important for businesses to continuously study and understand the market. What is Market Research?

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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

Let’s take a closer look at how integrated CX platforms, and AI-powered tools in general, enable automotive brands to deliver intelligent, bespoke experiences that successfully attract, convert, and retain customers. Collectively, these signals provide a 360-degree view into each customer. Instead, many consumers do both.

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How We Think The Gartner® Magic Quadrant™ Can Help Shape Your CX Strategy

InMoment XI

Gartner defines this report as: “A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.”* The Magic Quadrant evaluates technology providers in a specific market based on their ability to execute and their completeness of vision.

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. So, what does ABM look like in 2022? In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. On the surface, this is an accurate statement.

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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

consumers surveyed* (35%) responded that they will spend less in the 2022 holiday season than in 2021. The results align with confidence about what they will budget for holiday shopping, with 39% “less confident” and 19% “more confident” about holiday spending when comparing 2021 to 2022. .

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Three Lessons on Efficiency From the 2022 Gartner® Market Guide for Customer Success Management Platforms

Gainsight

As the technology market enters a new phase, SaaS leaders face a challenge: how to grow their businesses efficiently. A well-oiled customer success (CS) machine that drives Net Revenue Retention (NRR). . SaaS organizations must align their teams around customer outcomes, and scale their CS team’s efforts with the utmost efficiency.

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