Building a Better Loyalty Program (and the Reward for Getting It Right)
BlueOcean
DECEMBER 13, 2022
According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.” In early 2022, for example, Target announced its partnership with Ulta Beauty, in which the two brands’ rewards programs are now linked.
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