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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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Decoding demographics: Best audience insights tools for maximum reach 

BirdEye

Audience insights tools help businesses go beyond the basic demographics and explore aspects like customer buying behavior, interests, brand loyalty, content preferences, and values, to name a few. Segmenting the customer base by interests, buying habits, and customer journey can improve branding, ad targeting, and content strategy.

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Marketing predictions CMOs need to consider in 2018

Alida

Brand management becomes holistic. Thinking about the bigger picture isn’t anything new for CMOs, but Forrester says looking at their brand holistically will be imperative in 2018. This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered.

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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. It’s especially important for local businesses looking to connect with their communities and grow their customer base. It’s an essential part of our everyday lives, and there are no signs it’s slowing down. 84% of U.S.

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Attract more diners – 10+ Strategies to do digital marketing for restaurants

BirdEye

Digital marketing for restaurants improves your bottom line significantly by using evergreen digital marketing trends like email or website compared to traditional channels. Improved brand awareness to attract new customers Restaurant digital marketing includes everything from targeted campaigns to content sharing to online interactions.

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How to create buyer personas + Free template

BirdEye

It helps you define brand strategies , choose product development tools, and find the proper channels for your sales team to engage with your customers. Most importantly, buyer personas help you create an emotional connection with your audience. That emotional connection makes your marketing efforts more effective.

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3 COVID-19 Marketing Campaigns That Don’t Suck With Customers

CSM Magazine

As COVID-19 swept through the globe brands and marketing agencies scrambled to adapt or clean sweep whole new campaigns as current ones became obsolete or tone deaf. . Some brands won and some lost in the mix. Emily Crisps. The gentle self-deprecating humour was far more endearing than the usual “we’re all in this together” rhetoric.

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