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The complete guide to navigating social media advertising

BirdEye

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.

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Customer Journey Mapping Examples for Beginners

InMoment XI

But the big picture goal is why there is so much buzz around customer journey maps now: Customer journey mapping can move you towards more conversions, greater customer loyalty , and improved customer experience from end to end (or from end to forever, if you are subscription-based and there’s no bottom to your sales funnel). So start there.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. Expensive marketing and advertising campaigns only provide a return on investment when customers make a purchase.

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What is Direct Marketing Inbound Teleservices, and How Can It Help Maintain Customers?

Magellan Solutions

Most businesses depend on their current customers to sustain and generate new sales. It is called direct marketing inbound teleservices and affects client retention. So, what is direct marketing? Direct marketing inbound teleservices stand out as the unsung heroes in a world where client loyalty is the measure of success.

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11 Ways Artificial Intelligence in Marketing Improves Your Business

BirdEye

You rely on artificial intelligence when using Waze, Alexa, Siri, facial recognition for phone access, or even your e-mail spam filter. This article will help your business get ahead by using artificial intelligence in marketing. Here are 11 ways artificial intelligence in marketing in helps you: 1. Advertising 2.

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Referral marketing software for the win: Our top 20 picks

BirdEye

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.