article thumbnail

Lessons on Brand Values from Sinners and Saints

Smith+co CX

Another week, and another brand fails to live up to its values that promise so much. It seems that 2017 has picked up where 2016 left off with a series of household brands making the front pages for compromising the very principles that seemingly make up their business DNA. It reeks of shallowness.

article thumbnail

Why Companies Have a Social Responsibility to Fight the Loneliness Epidemic

Hallmark Business Connections

Brands should take their customers’ loneliness as a rallying cry to step up and step into roles that bring more human interaction and caring into the world. The majority of Americans interact with at least one business daily—not to mention encountering 4,000 to 10,000 ads every day—so brands hold immense power in turning this tide.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reputational Risk Explained: Effective Strategies to Build Trust and Credibility

BirdEye

Your brand reputation management should be your #1 marketing priority. This constant threat to your brand’s name is known as reputational risk. Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brand value, and stakeholder loyalty.

article thumbnail

Vacation to Staycation

C Space

Brands have an opportunity to capitalize here, considering the concept of ‘everyday magic’ and serendipity in everyday life – helping enrich the most simple and basic of experiences that do not require huge movement, but are also memorable and precious.

article thumbnail

The power of the recruitment process for successful brands – by Kate Baird and Jo Van Riemsdijk

ijgolding

The recruitment process ‘window’ is a potential point of vulnerability in terms of perception and branding of a business to the interested outside world. It is important for a brand to t ake the opportunity offered by the recruitment process to present a well run, proactive, appealing view of an organisation to the target talent. .

Brands 57
article thumbnail

What is Culture? How People Think, Believe, and Act

Experience Matters

Herb Kelleher, founder of Southwest Airlines, has said that : “If you create an environment where the people truly participate, you don’t need control. Our research has shown that customer-centric organizations demonstrate four CX core competencies : Purposeful Leadership :Leaders operate with a clear, well-articulated set of values.

Culture 128
article thumbnail

Crash Course: 11 Terrible Customer Experiences In Travel

Currency Alliance

His chosen airline made him so mad that he wrote a song about them, which has since been viewed over 18m times on YouTube ( [link] ). The anecdotes revealed some interesting themes, and they should make for useful learnings for airline and hotel brands. This was exemplified beautifully by Canadian folk musician Dave Carroll.

Travel 40