Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. There is a growing divide in customer experience delivered by brands whose digital transformations are progressing well, and those being left behind. Brands embrace shared environmental goals with customers.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Big brands mimicking strategies pioneered by upstart challengers. 2018 saw a 14.2%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Kitewheel

MARCH 25, 2019

What changes has your business made this year to improve the experience customers have with your brand? For an airline, it may be as simple as streamlining the boarding process, a major source of stress for travellers. Instead CX has to be viewed as part of the overall journey a customer takes with your brand.

Hotels 76

Hotels ROI Customer Journey Retail 76

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. The loyalty program is not a barnacle that has been attached to the business. Therefore, we offer this fairly extensive summary of what most brands should be doing with their loyalty programs to maximize business impact this year.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45