Automotive Loyalty Programs Marketing Measurement 
InMoment XI
SEPTEMBER 1, 2022
There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But with such a crowded market, that is easier said than done. How Is Customer Retention Measured? That is why your customer retention efforts are so important.
SuiteCX
JULY 7, 2017
Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments. The Return on Loyalty product is based on anonymised, aggregated transaction-level data from Westpac, exchanged via Data Republic’s platform.
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SuiteCX
JULY 7, 2017
Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments. The Return on Loyalty product is based on anonymised, aggregated transaction-level data from Westpac, exchanged via Data Republic’s platform.
SurveySensum
SEPTEMBER 7, 2023
And each of them has a different approach when it comes to understanding and measuring overall customer satisfaction and loyalty. Relationship NPS surveys are used to measure overall customer satisfaction and loyalty over a longer period. But measuring NPS is not enough. Sounds a bit much?
Beyond Philosophy
APRIL 6, 2016
Marketers are always looking to optimize their perceived customer value proposition, and to improve the elements of transactional and relationship experiences needed to deliver that value. Simply put, competitive benchmarking can move a company out of its comfort zone and into measurable improvement and action.
Qualtrics
FEBRUARY 18, 2020
Check out our guide to the must-see sessions at this year’s X4 for market researchers from the most inspirational stories to the thought leadership that will give you plenty to take back to your organization at the end of the event. Don’t measure. Automotive —14:00-14:45 // Thurs, 12 March. Leonie Brown, XM Scientist.
Beyond Philosophy
APRIL 6, 2016
Marketers are always looking to optimize their perceived customer value proposition, and to improve the elements of transactional and relationship experiences needed to deliver that value. Simply put, competitive benchmarking can move a company out of its comfort zone and into measurable improvement and action.
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