ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of customer maturity is quite low today in terms of ease, actionability, and strategic use.

Voice of Customer 62

Voice of Customer B2B Leadership Workshop 62

Beyond Philosophy

NOVEMBER 10, 2014

According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. That’s a much bigger chance that you are going to get to yes if you have a loyal customer base to ask for the order. So, there you have it.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

Lumoa

JUNE 30, 2022

There are a few common challenges when trying to make customer experience value visible across your company: Lack of good data Contact rate Competing priorities. Each of these challenges makes it harder for you to prove the ROI of customer experience and to sell other leaders on the importance of investing in CX.

Customer Experience 110

Customer Experience Metrics Feedback Insights 110

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

B2B 66

B2B Social Media Marketing Reference 66

Gainsight

APRIL 14, 2022

Though the pandemic isn’t exactly in the rearview mirror yet, we are beginning to understand the effect it’s had on B2B firms across the country — and around the world. One of the biggest paradigm shifts is an increased appreciation for the customer base. We can’t take our customers for granted — ever. Why NRR Matters.

Chief Customer Officer 59

Chief Customer Officer Customer Success Metrics Effort Score 59

ProProfs Chat

OCTOBER 30, 2021

In more simple marketing terms, when you try to reach your customers with ad campaigns and messages, targeting the right audience is important. If you show your ads to everyone, only a few people will go down your sales funnel to become customers. A B2B example for this can be a customer who downloaded your free marketing guide.

Marketing 95

Marketing E Commerce Social Media B2B 95

BirdEye

DECEMBER 8, 2023

Businesses can use this carpet cleaning marketing approach to directly share promotions, discounts, or limited-time offers with their customer base. It’s a direct and efficient way to communicate with your customer base, fostering loyalty and encouraging repeat business. Click on the banner to get started.

Marketing 57

Marketing Social Media Advertising B2B 57

ClientSuccess

FEBRUARY 8, 2023

GRR : gross renewal rate (GRR) measures the percentage of your customers who renew within a given time frame and can be a good indicator of the level of service your team is providing to customers. If your company is B2B, this could be interpreted as average revenue per logo. Did they achieve these outcomes?

Metrics 75

Metrics Customer Success Net Promoter Score E-support 75

Currency Alliance

DECEMBER 4, 2023

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. Loyalty personalization has been subsumed into a wider conversation about data actionability.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

CustomerSuccessBox

JUNE 20, 2022

By collecting accurate data and comprehensive information about your customers, you can improve retention, uncover additional sales opportunities, and boost your customer health scores. Tools like Slack and Zoom for example have gained immense popularity across B2B organizations to support this. Growth Stage SaaS.

Customer Success 52

Customer Success Net Promoter Score Multi-Channel ROI 52

ijgolding

APRIL 21, 2015

They were the ones who decided what processes their customers had to follow. As such, power in the distribution channel was often held by the supplier, rather than the customer base. In many markets, where the client base was fragmented, the purchasing power of any one single customer was generally very low.

B2B 53

B2B Competitive Advantage Customer Relationships Document 53

Magellan Solutions

MAY 16, 2021

On top of after sales support, nurturing existing customers and going after new ones is the standard business practice. This helps brands build rapport and grow their market reach and increase their loyal customers. Whether for business growth, sales or ROI increase. Provides customer with vital human support.

Telecommunications 52

Telecommunications Transportation Banking Insurance 52

BirdEye

NOVEMBER 20, 2023

It’s an organic way that leverages the power of word-of-mouth — the most credible form of advertising — to grow your customer base. When it comes to B2B companies, the conversion rate for referrals stands at 11%, surpassing the average across all industries. More sales? More signups? Increased awareness?

E Commerce 62

E Commerce Marketing Multi-Channel E-support 62

SmartKarrot

OCTOBER 12, 2022

It is obvious that your enterprise’s greatest asset is its customer base. Additionally, customers who are pleased and satisfied with your offerings are a powerful force behind the expansion of your company. It may appear that this only applies to B2C companies that conduct direct sales to customers.

B2B 10

B2B Net Promoter Score Customer Success Customer Journey 10

CSM Magazine

FEBRUARY 17, 2022

Increasingly, customers’ top priority in receiving customer service is empathy and product knowledge, as well as the ability to talk with someone who has experience with the customer base. Additionally, we’ll also see the automation pendulum swing towards more people-based solutions in key use cases.

Customer Service 98

Customer Service 2016 2022 Brands 98

ProProfs Chat

JANUARY 24, 2020

The company offered referral packages of $1000 to both existing customers and new references. People who fetched 10 references were able to buy the limited edition models that were not meant for public sales!! Customer Advocacy Benefits: What’s in it For Companies? The customers talk about the products they use regularly.

Marketing 103

Marketing Social Media E Commerce ROI 103

CustomerSuccessBox

JUNE 8, 2021

Conduct strategic Business Reviews(EBR and QBRs) to understand the customer lifecycle milestones, and also to communicate the value of the product and showcase product ROI. Interact with existing customers to identify pain points, prioritize business opportunities, and productize solutions to ensure customer success.

Customer Success 52

Customer Success Metrics Roadmap Leadership 52

ProProfs Chat

MAY 6, 2020

Improving Customer Experience Statistics. Marketing Customer Experience Statistics. B2B Customer Experience Statistics. Retail Customer Experience Statistics. Mobile Customer Experience Statistics. Customer Experience Drives Sales Statistics. Digital Customer Experience Statistics.

2020 66

2020 Customer Experience E Commerce E-support 66

ShepHyken

AUGUST 21, 2023

How to Turn Your Customers Into Fans by Sofya Pogreb (AllBusiness) How, then, can SMBs take these strong connections with customers and translate that into business growth? How can you activate your customer base to be vocal advocates for your business? It’s not just about making a sale. And why shouldn’t they?

Article 12

Article Hospitality Customer Service 2023 12

SurveySparrow

APRIL 11, 2021

It is a strategy where your buyer gets to know who you are, what you offer, and how you can help their business with targeted content and nurturing instead of pushing for a sale. You gain your prospective customer, aka buyer’s trust, move them from the top of the funnel to its bottom. What is a lead nurturing strategy?

Social Media 98

Social Media Metrics Webinar Demo 98

ChurnZero

JULY 9, 2020

But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Sure, you won customers over to get the initial purchase, but what about your post-sale courting? Just look at B2B bemouths like Salesforce, Moz, and HubSpot.

Marketing 64

Marketing Webinar Reference Events 64

ClearAction

OCTOBER 1, 2018

“Only one in eight Sales and Marketing professionals believe their organization’s ability to deliver connected, personalized, contextual experiences, regardless of channel and across the entire organization, is exceptional.” customers, channel partners, alliances). Aim: customers as brand evangelists.

Customer Experience 63

Customer Experience 2017 ROI 2018 63

CSM Practice

JULY 6, 2020

For these companies, any revenue lost to churn is recovered through the expansion of the customer. In this one, we are going to focus on how SaaS companies can leverage their customer base to drive more revenue through expansion during Coronavirus. The New SaaS Sales Environment during COVID-19. 3. Greater ROI.

Sales 71

Sales Customer Success Connections Customer Base 71

CSM Practice

JULY 6, 2020

For these companies, any revenue lost to churn is recovered through the expansion of the customer. In this one, we are going to focus on how SaaS companies can leverage their customer base to drive more revenue through expansion during Coronavirus. The New SaaS Sales Environment during COVID-19. 3. Greater ROI.

Customer Success 71

Customer Success Sales Connections Customer Base 71

Currency Alliance

DECEMBER 20, 2022

delivering more personalized value to a wider based of members. AI will be a feature of many of these trends, and at the end, we’ll also touch on B2B loyalty programs, SMEs, and NFT/cryptocurrency-based loyalty – which are all responding to the driving trends described above. More on this below.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Amity

SEPTEMBER 25, 2017

There’s quite a lot that falls under the Customer Operations bucket, including the majority of things that are customer facing and post-sale. Customer Operations means everything from Customer Success to Customer Support, Engineering Support, and Professional Services.

Customer Success 0

Customer Success B2C NPS E-support 0

Lithium

AUGUST 8, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. ROI, sales revenue). Social Marketing Champion.

2018 40

2018 B2C Social Media B2B 40

Lithium

AUGUST 8, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. ROI, sales revenue). Social Marketing Champion.

2018 40

2018 B2C Social Media B2B 40

Lithium

AUGUST 8, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. ROI, sales revenue). Social Marketing Champion.

2018 40

2018 B2C Social Media B2B 40

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the year-end, largely because CX is set to become the most influential factor in customers’ minds as they sort through their options in saturated markets.

B2B 12

B2B Metrics Measurement Competitive Advantage 12

Lithium

SEPTEMBER 20, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. ROI, sales revenue). B2B Community Innovator.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. ROI, sales revenue). B2B Community Innovator.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. ROI, sales revenue). B2B Community Innovator.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. ROI, sales revenue). B2B Community Innovator.

2018 40

2018 Social Media B2C B2B 40

ChurnZero

AUGUST 21, 2020

So, without further ado, here’s what our Customer Success experts had to say: You Mon Tsang , CEO, ChurnZero. 2020 has and will continue to bring extraordinary challenges to Customer Success teams. In a major economic downturn, hard light is shined on Sales, Marketing, and Customer Success.

Customer Success 84

Customer Success 2020 Chief Customer Officer 2021 84

Survicate

APRIL 25, 2019

As it turned out, over 70% of their customers actually preferred to use Adobe Illustrator. Immediately after, they saw sales increase by over 200%. Pretty good ROI for such a simple survey! Cardinal Digital Marketing have learnt about the misconceptions their customers had about the company.

Net Promoter Score 81

Net Promoter Score Fashion Social Media ROI 81

Comm100

NOVEMBER 13, 2022

Chat concurrency also allows agents to handle multiple chats at once, allowing agents to keep queues down and begin responding to customers as soon as possible. . The efficiencies of live chat also mean a high return on investment (ROI) for the technology. And ultimately, we would have risked losing customers to competitors.”

Customer Service 78

Customer Service Omnichannel Social Media 2021 78