Lumoa

MARCH 20, 2018

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Definition 64

Definition Net Promoter Score Customer Experience CEM 64

Second to None

MARCH 13, 2019

According to Forbes, personalization drives impulse purchases, increases revenue, increases loyalty, and decreases amount of product returns. [2]. 4] It comes down to using customer data as a robust tool to build a customer-centric mobile program. The data shows that 49 percent of U.S. Privacy is a Novelty of the Past.

Customer Experience 82

Customer Experience Multi-Channel Consumers Customer Centricity 82

Second to None

FEBRUARY 15, 2019

NPS is an increasingly popular metric that is used to calculate a customer’s likeliness to recommend a brand to their friends and family. While the metric is merely a number, it promotes a deeper philosophy surrounding a customer-centric business model. Customer satisfaction is a commonly used metric in the CX domain.

Customer Experience 78

Customer Experience NPS Net Promoter Score Effort Score 78

Second to None

APRIL 26, 2019

The same concept is true for the Service Recovery Paradox (SRP), a phenomenon that refers to the scenario in which a customer’s loyalty is increased after a company corrects a mistake, more so than had the mistake never occurred. According to a study by Magnini, these are incidents that do not lead to increased loyalty. [2]

Loyalty 81

Loyalty B2C Brands 2018 81

Second to None

APRIL 26, 2019

The same concept is true for the Service Recovery Paradox (SRP), a phenomenon that refers to the scenario in which a customer’s loyalty is increased after a company corrects a mistake, more so than had the mistake never occurred. According to a study by Magnini, these are incidents that do not lead to increased loyalty. [2]

Loyalty 76

Loyalty B2C Brands 2018 76

Lumoa

FEBRUARY 6, 2018

Short termism is mostly the result of a product-centric and “numbers focused” culture, which inevitably results in a “race to the bottom”. Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs.

2018 129

2018 Customer Experience Customer Centricity Culture 129

Second to None

APRIL 12, 2019

In order to reach the customer in that manner, you must know them to their core. Customer data is the foundation of a successful customer-centric model. Customer data allows for a personalized experience that speaks to the customer’s expectations and emotions. So, how does one do this? Data, data, data.

Omnichannel 69

Omnichannel Multi-Channel B2C Customer Centricity 69

SmartKarrot

OCTOBER 1, 2021

In today’s fast-paced business world, there is an increasing focus on providing a customer-centric experience by providing a personalized customer experience. A customer-centric mindset is crucial because $98 billion is left on the table every year by organizations that fail to provide simple customer experiences.

Customer Centricity 11

Customer Centricity Customer Experience Customer Journey Mapping Net Promoter Score 11

PeopleMetrics

FEBRUARY 25, 2022

A CX management strategy gives you the data and structure you need to strategically improve customer retention, net promoter scores, and lifetime values through iterative, data-backed changes. Improved brand loyalty and reputation. If it goes poorly for whatever reason, the customer could churn or even spread negative word of mouth.

Customer Experience 71

Customer Experience Net Promoter Score Touchpoint Customer Journey Mapping 71

Second to None

MARCH 21, 2018

Brands that operate in the B2B space have just as much of a responsibility to provide a great Customer Experience to their users than traditional B2C organizations. ” Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

B2B 59

B2B B2C Transportation Voice of Customer 59

Second to None

APRIL 18, 2019

Building Trust with the Customer. Trust is key in any B2C customer relationship. Traffic from social media influencers can only take you so far unless you have the product and customer experience that further drives loyalty and transactions. [1] 2,3] [link]. 4,5] [link].

Marketing 76

Marketing Customer Experience Social Media Fashion 76

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

2020 132

2020 Customer Experience Magazine Consulting 132

Lumoa

OCTOBER 31, 2018

Find someone to champion customer experience at the c-suite and give them influence and resources to actually get things done”. Bell, Customer Loyalty Keynote Speaker, Trainer, Author. Never underestimate the customers expectation in CX. Once the customer had a positive CX, it will set a new benchmark.

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

Bill Quiseng

OCTOBER 14, 2019

This week’s post is from Stacy Sherman , a results-oriented Customer Experience (CX) and Digital Marketing professional with a proven track record increasing brand awareness, sales, and loyalty at B2C & B2B companies of all sizes and budgets.

B2C 19

B2C B2B Customer Centricity Definition 19

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Annette Franz. Ashna Patel. Emilia D’Anzica.

2022 21

2022 Customer Success Chief Customer Officer Customer Centricity 21