Banking Consumers Customer Engagement Rewards Programs 
Currency Alliance
JUNE 11, 2019
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer.
CSM Magazine
MAY 24, 2021
It’s already challenging enough for businesses to keep afloat when consumers are predictable—and it’s even considerably more cumbersome to do so when the pandemic is changing the way people shop, dine, and live. Reinventing Customer Engagement. It’s time that you reevaluate your bond with your customers.
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CSM Magazine
OCTOBER 4, 2023
For centuries, merchants have been offering special tokens that repeat customers could redeem for goods. Today, stamps, vouchers and coupons have mostly been replaced by apps and digital methods of tracking customer engagement. Plus, the rewards points should be available to consumers in a timely manner.
Currency Alliance
APRIL 15, 2024
A high-frequency business, on the other hand, such as grocery stores, banks, and payment card issuers etc, do have sufficient customer frequency, with many customers returning every week. These brands, however, aren’t that exciting to most customers. This is in the best interests of both consumers and brands.
Currency Alliance
DECEMBER 13, 2018
Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.
Currency Alliance
MARCH 21, 2019
Points Bank. In fact, if you are A/B testing campaigns, the sending of messages from multiple platforms almost certainly has a correlating effect on customer response actions. Points Bank. Many organizations have attempted to build Points Banks from scratch. Campaign Management. Loyalty Rules Engine. Redemption Catalog.
Currency Alliance
JUNE 19, 2019
Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. The Dutch bank is one of the few remaining banks in the European Union that has held on to a loyalty program after interchange fees were slashed in 2017.
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