CSM Magazine

DECEMBER 10, 2021

For customers, you aim to deliver seamless digital journeys that can help customers navigate the digital sales cycle. Bank, Wells Fargo, United Health Group, numerous credit unions and manufacturers. For employees, you might need to reimagine the onboarding or recruiting journey to better serve a remote workforce’s expectations.

Omnichannel 98

Omnichannel Employee Experience Rewards Programs Touchpoint 98

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Reward programs still have an important part to play in this effort; but they are only part of the picture. Greater investment to meet consumers’ insatiable appetite for experiences.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Retently

MARCH 18, 2019

Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. The offering in question also needs to be fast and convenient, so that they save consumers time and effort.

Net Promoter Score 133

Net Promoter Score NPS Customer Retention Loyalty 133

delighted

JUNE 1, 2022

Total consumer value has a direct impact on profitability. It also means you’re getting a smaller margin for every sale. bank, 82% of failed businesses cited cash flow as a factor in their collapse. Growing your business and optimizing your sales funnel for conversions and retention should be your two priorities.

Net Promoter Score 70

Net Promoter Score Customer Retention Loyalty Customers 70

CSM Magazine

MAY 24, 2021

It’s already challenging enough for businesses to keep afloat when consumers are predictable—and it’s even considerably more cumbersome to do so when the pandemic is changing the way people shop, dine, and live. With most consumers staying at home almost all the time, they’re likely to spend hours on their phones. Keep Your Lines Open.

Customer Engagement 52

Customer Engagement Engagement Social Media E Commerce 52

Currency Alliance

MARCH 21, 2019

Points Bank. Responsys , a cloud-based Campaign Management platform particularly prevalent in the airline industry, has been adopted by the Landmark Group of consumer brands to avoid this problem. Points Bank. Many organizations have attempted to build Points Banks from scratch. Campaign Management. Loyalty Rules Engine.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

SmartKarrot

APRIL 22, 2022

B2B companies will have to bank on customer retention as a key strategy to achieve long-term growth. B2B consumers, especially when dealing with SaaS products, have a lot of questions about the product/service. Find out the reason behind this and come up with methods to get them back on your sales track. Design a reward program.

Customer Retention 10

Customer Retention B2B White Paper Rewards Programs 10

Currency Alliance

JUNE 19, 2019

The Dutch bank is one of the few remaining banks in the European Union that has held on to a loyalty program after interchange fees were slashed in 2017. Vast sums of reward value were issued at a blanket rate of 1-3% – but because many of the points would never be redeemed, the projected cost was considered minimal.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

NOVEMBER 14, 2019

Nonetheless, the legacy loyalty points bank kept them from innovating more quickly. For large enterprises, embedded legacy points banks and rules engines continue to be the bottleneck to unleashing more personalized engagement. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

Given how sceptical some executives and boards have become about the soft benefits derived from the loyalty program, you are going to need to show evidence of contributions to the bottom line. Profit is derived from engagement that links directly to incremental sales. demonstrating environmental responsibility.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. This broadens the reach of the program. consumer goods (Fitbit).

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52