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How Personalization Enhances Business Relationships and the Customer Experience with Patrick McCullough

ShepHyken

Greeting cards can be used strategically to strengthen business relationships. Sending cards for special occasions, milestones, or even reminders for appointments can show thoughtfulness and attention to detail. Personalized notes are a powerful tool in business. Building trust and authenticity is crucial in business.

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Guest Post: 5 Tips to Foster a Customer Community in Your Business

ShepHyken

Celebrate Your Customers’ Birthdays. If your company acquires your customers’ birth dates for orders, appointments, or other reasons, send them a special gift on their birthday. For example, you can send them a $10 e-gift card for products on your website, no strings attached. This is a nice, personal touch.

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Improving Customer and Employee Retention: Tips and Strategies

Joe Rawlinson

Noting small things like that of names of children or birthdays can add that extra touch to help increase client retention. Sending Birthday Cards and Gifts Does WORK! Purchasing employees gift cards on their birthdays and during holidays can work wonders. Employee Appreciate/Client Entertainment Dinners.

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Don’t Lose the Human Touch When Using AI and Big Data for Marketing

Hallmark Business Connections

Celebrating birthdays , supporting through hardships , acknowledging annual customer anniversaries and sending congratulations mean much more than a discount to customers. via an application that already contains their birth date or by asking for their birth date on an opt-in form), reaching out to say, “happy birthday” is appropriate.

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Insurance Companies That Show Empathy Will Win Hearts … and Customer Loyalty

Hallmark Business Connections

You can be the exception by sending a birthday card or email, or making a phone call just to say “Good job!” We heard back from one of our partners whose employee sent a card in the mail to a client having a tough time. The client wrote back saying the card made them cry “to know someone (outside of the family) cared.”

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3 Strategies to Enhance Your Veterinary Marketing for Modern Consumers

Hallmark Business Connections

Case in point: It’s hardly unusual to see pet parents proudly pushing small animals in strollers, buying pooches birthday outfits, and insisting that their furry buddies appear on holiday cards. It’s messaging that touches consumers during any kind of life event that’s important to them, such as anniversaries and birthdays.

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The New Executive Position: CLO (Customer Love Officer)

ShepHyken

…is in charge of appreciative follow-ups, such as thank you cards. …is is in charge of remembering birthdays, anniversaries and other important customer dates. …is in charge of the holiday card list—and other appropriate holiday celebrations, such as Valentine’s Day, where true love can happen.

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