Interviews Aren’t Dead: How B2B Companies Can Learn More from Their Buyers
InMoment XI
MAY 18, 2022
And the intelligence we glean from these “buyer interviews” is impactful across teams. This owner then forms a “tiger team” to research and tackle the project—and reports on progress each month! For our post-opportunity listening post, we’ve found that interviews are the most effective way to engage buyers. The Insights.
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