Optimove

NOVEMBER 29, 2023

Why It Matters: The majority of today’s consumers are embracing the use of AI in marketing — which is great news for retailers. The future looks bright for AI-driven brand marketing, according to Optimove’s 2024 Consumer Perspectives on AI-Driven Brand Marketing Report. Of the 305 U.S.

2024 52

2024 Consumers Loyalty Insights 52

SurveySparrow

OCTOBER 25, 2023

The brand has used emotional branding exceptionally well, and this slogan, introduced in 1988, has become a mantra for motivation and determination. This is a perfect example of marketing the brand like a pro! Now, what exactly is brand marketing? What is a brand? A brand is so much more than that.

Brands 52

Brands Marketing Social Media Connections 52

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

2024 119

2024 Marketing Consumers Download 119

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 119

Marketing 2023 Loyalty Consumers 119

GetFeedback

DECEMBER 26, 2018

Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal.

Measurement 262

Measurement Brands Net Promoter Score Social Media 262

Optimove

MARCH 30, 2023

This, for us, immediately begs the question, what will summer shopping look like this season for brands? To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. Will it sizzle or fizzle?

Consumers 94

Consumers Omnichannel 2022 Retail 94

Optimove

APRIL 23, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: The 2024 Optimove Insights Report on Marketing Fatigue provides crucial insights for marketers. Key takeaways: Excessive and irrelevant marketing messages overwhelm consumers, leading to increased unsubscribes.

2024 75

2024 Marketing Insights Download 75

NetBase

SEPTEMBER 7, 2020

The pandemic has been hard on consumers financially. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. And one company is behind this consumer and market intelligence -informed effort. LaborDayOn Effort Helping Consumers Find Jobs. It’s a smart move.

Consumers 75

Consumers Brands Social Media Demo 75

Optimove

AUGUST 15, 2023

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52

Brands Marketing 2025 Events 52

BirdEye

JANUARY 25, 2024

Reviews can also be repurposed for various channels and become one of your best marketing tools. In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. 92% of consumers read two or more reviews before forming an opinion about a business.

Social Media 109

Social Media Brands Multi-Channel Demo 109

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 109

Marketing Social Media Advertising Workshop 109

BirdEye

NOVEMBER 15, 2023

When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. In this blog, we’ve shared the ultimate list of retail review sites that will boost brand awareness and fuel business growth. Let’s dive in.

Retail 109

Retail Brands E Commerce Demo 109

2020 Research

JANUARY 31, 2023

This also applies to consumers, which is why it’s important to create an empathetic brand. Focusing on brand empathy helps you boost consumer loyalty, improve the way the public views your brand, and gain an advantage over competitors. In this Article Why should you focus on brand empathy?

Brands 52

Brands Marketing Consumers Loyalty 52

2020 Research

JANUARY 31, 2023

This also applies to consumers, which is why it’s important to create an empathetic brand. Focusing on brand empathy helps you boost consumer loyalty, improve the way the public views your brand, and gain an advantage over competitors. In this Article: Why should you focus on brand empathy?

Brands 52

Brands Marketing Consulting Consumers 52

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. After all, the pandemic has impacted consumers’ spending habits in profound ways. pre-pandemic.

Marketing 97

Marketing Brands 2020 2021 97

ShepHyken

NOVEMBER 16, 2018

This week we feature an article by Jim Iyoob who talks about how and why technology has changed consumer behavior and how you need to reinvent strategies to keep up with consumers. – Shep Hyken. As we all know, nowadays, consumer behavior is prejudiced by various aspects. Consumers Desires have changed.

Consumers 97

Consumers Technology Blog Chief Customer Officer 97

BlueOcean

OCTOBER 4, 2023

Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line. We would wager, that even with the evolution of AI, brands serving consumers in the Americas will continue to benefit from providing support in French, Spanish, and, for some organizations, Portuguese through a live agent model.

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

NetBase

JULY 16, 2020

The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there? Ways brands are recapturing consumers’ heart.

Consumers 60

Consumers Brands Social Media Fashion 60

BirdEye

MAY 15, 2023

Are you looking to build a successful brand? If so, then developing a strong brand strategy is essential. A well-crafted brand strategy can help your business stand out from the competition, allowing it to reach its full potential. Table of contents What is brand strategy?

Brands 98

Brands Social Media Communication Consumers 98

BirdEye

APRIL 28, 2023

If so, then effective insurance marketing strategies are the way to go. In this blog post, we’ll be discussing seven different strategies that can help you boost your business’s profits and get the most out of every client interaction. In fact, 75% of online users take to social media to research a brand or product.

Insurance 98

Insurance Marketing Social Media Loyalty Programs 98

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Social Media Feedback Loyalty 52

Optimove

FEBRUARY 23, 2023

Do you often roll your eyes upon receiving another “Sunday Funday” email from some brand? If so, you might be suffering from marketing fatigue.  Marketing fatigue happens when consumers become overwhelmed or disengaged with marketing messages due to the volume or repetition of advertising. Cold marketing emails?

Consumers 52

Consumers Marketing 2023 2022 52

NetBase

FEBRUARY 26, 2020

There’s so much noise online that brands find it increasingly challenging to quickly and accurately distinguish between critical and non-essential business issues. Next generation consumer and market intelligence makes short work of this dilemma, offering a combo approach that’s reveals the diamond in the rough. News articles.

Consumers 67

Consumers Brands Social Media Marketing 67

2020 Research

APRIL 17, 2023

Imagine this: You’ve invested countless hours into crafting your brand. Enter brand tracking – a game-changing tool that empowers you to navigate the intricacies of consumer perception. What Is Brand Tracking? But how can you accomplish this with ease and speed? Chat with our experts today!

Brands 89

Brands Consulting ROI Consumers 89

CSM Magazine

JULY 17, 2023

If you are a business owner that does not have a blog, it is time to change that. Now that we have that out of the way, let’s cover the most important advantages of having a blog. Later on, we will also give you some tips on how to blog effectively. Later on, we will also give you some tips on how to blog effectively.

Blog 52

Blog Competitive Advantage Entertainment Social Media 52

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

Marketing 98

Marketing Social Media B2C Multi-Channel 98

Optimove

APRIL 20, 2023

We’re here to help marketers boost customer loyalty and better understand consumer behavior and preferences, but we’re happy to help however we can. So, make a mental note, and let’s dive into our survey results – what do consumers have planned for this Mother’s Day? The solution?

Consumers 98

Consumers 2023 Omnichannel Retail 98

Optimove

JUNE 1, 2023

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.

Customer Journey 98

Customer Journey E Commerce E-support Marketing 98

CSM Magazine

AUGUST 21, 2020

As consumers continue to take their business online, content marketing has never been more important. While it encompasses a broad field, content marketing is a crucial part of online customer service in today’s world, and it’s quite simple when boiled down to its base components.

Connections 52

Connections Consumers E Commerce Marketing 52

Comm100

FEBRUARY 15, 2022

The modern global consumer is impatient, specific about their needs, and more than willing to jump ship to go to another brand if you fail to impress them immediately. On-demand economies are the natural evolutions of today’s tech-heavy, consumer-focused markets. Let’s break down how you can do just that now.

Consumers 52

Consumers Blog Customer Service Social Media 52

Eptica

JANUARY 16, 2019

Date: Wednesday, January 16, 2019 Author: Olivier Njamfa - CEO & Co-Founder Why 2019 is all about trust for brands and consumers. Markets are volatile, competition is increasing in every sector and new innovations threaten established business models. This uncertainty also impacts consumers and their spending.

2019 71

2019 Consumers Brands Social Media 71

BirdEye

JULY 5, 2023

And that is done with relationship marketing. This blog helps you grow your business with relationship marketing. Table of contents What is relationship marketing? Why does relationship marketing work? Why does relationship marketing work?

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

Optimove

SEPTEMBER 25, 2023

This statistic underscores a profound reality – consumers’ reliance on their mobile devices has evolved from convenience to a deep emotional attachment. We’ve forged a bond with our smartphones that transcends mere functionality, and any effective mobile marketing strategy must acknowledge that.

Marketing 97

Marketing Touchpoint Loyalty Social Media 97

SurveySensum

MARCH 15, 2024

This is because before launching Company B decided to market research into its target audience, created customer personas, and launched their product only after understanding their audience and market dynamics. I know I know market research can be tedious and it can take a lot of time and effort from you and your team.

2024 52

2024 Marketing Demo NPS 52

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. A recent Birdeye study highlights that almost half of consumers search for healthcare providers online, revealing a crucial opportunity. Table of contents Why do chiropractors need marketing?

Marketing 57

Marketing Social Media Healthcare Multi-Channel 57

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

Marketing 69

Marketing 2024 Social Media Download 69

Beyond Philosophy

FEBRUARY 1, 2024

Seven years is a long time relative to customer markets. Next, double-digit inflation in all areas of consumer goods has wreaked havoc on consumer spending habits. Moreover, those results will change over time, which tells you even more about the market. Consider the previous seven years and how they changed the world.

Consumers 78

Consumers Customers Download Presentation 78