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How Hospitality and Entertainment Brands Can Future-Proof the Guest Experience

inmoment

Last week, I led a roundtable discussion at the Future Guest Experience 2019 conference, where I had a chance to chat with executives and CX experts who are searching for ways to future-proof their guest experiences. The only way to truly future-proof an experience, though, is to stay proactive. .

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A New Recipe for CX Success with Auntie Anne’s

inmoment

Auntie Anne’s understands that the guest experience and the employee experience are closely connected. According to Forrester, customers who have great experiences are 3.6x times more likely to spend more money with the brand. Roll the Guest and the Employee Experience into One .

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A New Recipe for CX Success with Auntie Anne’s

inmoment

Auntie Anne’s understands that the guest experience and the employee experience are closely connected. According to Forrester, customers who have great experiences are 3.6x times more likely to spend more money with the brand. Roll the Guest and the Employee Experience into One .

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Why COVID is not a valid excuse (and other musings from a crazy year) Part Two

Smith+co CX

In my last blog I reflected on how customer experience has been impacted by the Covid-19 crisis and which brands are succeeding in spite of it. We enjoyed a wonderful leisurely silver-service breakfast experience served by smiling and attentive staff. Top Global Brands 2020). Reinvent your Customer Experience.

Hotels 36
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Services Before Sales Sells More Chicken! (Disney Agrees)

Storyminers

The Cathy family have been building their brand based on service (they say hospitality) since 1946. This method of using the guest experience as the focal point for strategy has positive side-effects: It naturally instills service values into the culture. Chick-fil-A [private], now America’s favorite chain restaurant , is proof.

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4 Guest Experience Trends in the Restaurant Business: Engaged Employees, Third-Party Delivery and More!

inmoment

While these statistics may seem grim, focusing on guest experience can help to revitalize the numbers. As the conference went on, I noticed four trending topics in their presentations: Trend #1: The Influence of Frontline Employees. Trend #2: The Importance of Engaged Employees.