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Drip marketing: How to plan and execute effective campaigns

BirdEye

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign is one of the most simple and effective ways to put this knowledge into action. Table of contents What is a drip campaign?

Marketing 111
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5 New Year’s Resolutions for Exceptional CRM Marketing

Optimove

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

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3 Scenarios Where Email Surveys Are the Best Option

GetFeedback

In fact, customer data company AgilOne surveyed both American and British consumers and found that 70% expect some level of personalization from their preferred brands — a demand that’s only expected to grow as e-commerce tools make it easier to individualize marketing, customer service, and CX campaigns.

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Guest Blog: Persona-lizing the Customer Experience

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Mark Smith, writes about how crucial personalization can be to the customer experience. When you customize or personalize the experience, even during the sales process, you are delivering a better level of service. Shep Hyken.

Blog 118
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Are You Tuning Out the Voice of the Customer?

GetFeedback

Your recent marketing campaigns haven’t been as successful as you expected. Creating an integrated Voice of the Customer program. When you’re truly in sync with your customers, it shows. Communications are personalized and thoughtful. Customer support is frictionless. New products are consistently well received.

2015 207
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What is a Position-less Marketer? An FAQ Guide

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams. ” he asked.

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5 Smart Ways to Use Your NPS Survey Results

GetFeedback

Combine NPS survey results with your CRM. Usually, this is stored in a customer relationship management (CRM) tool, like Salesforce. When you combine your NPS survey data with your CRM data, you can find patterns within segments of promoters and detractors that can help inform future decisions. Use cohort-based NPS analysis .

NPS 246