How Human Emotion is Redefining Customer Engagement in a World Redefined
Bold360
JULY 27, 2020
Walters discussed the concept of “micro-moments,” which she described as “the small things that add up to big things during the customer journey.” Each touchpoint or customer interaction makes up the entirety of the customer experience, and “each micro-moment is either building customer trust or eroding it,” said Walters.
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