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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.

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Referral marketing software for the win: Our top 20 picks

BirdEye

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

As companies embrace the digitization of customer support, the new standard is much more than a phone conversation with a call center representative or a visit from a field agent. His YouTube channel is a fantastic source of inspiration about customer experience and customer centricity in a digital world. Follow on LinkedIn.

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Why Your Company Needs Multi-channel Tech Support

Helpware

As support outsourcing became more and more common, the normal complaints of scripts and language barriers started to be commonplace in discussions of customer service outsourcing. As e-commerce companies started to grow, they started to build customer support systems that didn’t rely on telephones.

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Top 10 Customer Thermometer Alternatives in 2024

SurveySparrow

Seamless Feedback Collection Capture feedback effortlessly through various channels including email thermometers, embedded surveys, and signature thermometers for popular email platforms. More Features Needed: Some businesses need extra features like surveys across different channels, linking with CRM systems, or specialized surveys.

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5 Best Customer Retention Software to Try in 2024

SurveySparrow

Customer Support and Feedback Tools: Listening and Responding to Customer Needs THE key to successful customer retention is listening to what they say. And for this, customer support and feedback tools are essential. It can be through surveys, reviews, or direct support interactions. Suppose an e-commerce website.

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Introducing: CX Stories From the Frontlines

Kustomer

Whether you’re juggling dozens of channels, looking to scale, or want more insight into your team’s performance, it can be complex and intimidating to even know where to start. And that’s why we are introducing CX Stories from the Frontlines, a blog series that will showcase how REAL brands are tackling REAL problems with Kustomer.