Leveraging the Concept of G.L.U.E. to Improve the Customer Experience
Experience Investigators by 360Connext
JUNE 9, 2015
Frugal wow – Do the small things that can improve the customer experience. A few years ago I had the chance to speak with Fred Reicheld about how companies can gain more promoters, thereby improving their Net Promoter Score (NPS). The idea of doing the small things is embodied in a concept called G.L.U.E.
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