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NPS, CES, CSAT: Which One is the Best Metric?

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NPS, CES, and CSAT are customer loyalty metrics. Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy. An introduction to NPS, CES, and CSAT . Net Promoter Score (NPS).

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How to Optimize Touchpoints Along the Customer Journey

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Touchpoints are how the brand engages with its customers and play a vital role in fostering a strong relationship between the two parties. Every buying journey has a complex web of touchpoints that can range from 20 to over 500! Also, research shows that it requires around eight touchpoints on average to close a sale.

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How to Move from NPS to EVI®?

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Net Promoter Score (NPS) is a glorified metric in the field of customer experience. So, in many ways, NPS seems to appear as the only number that you need to grow. If you have been relying only on NPS until now and need a better way to improve your customer experience program, we have a solution. How is EVI® Better?

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The Pros and Cons of NPS as a CX Metric

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However, with time, we realized that NPS alone is not sufficient to know everything about customer experience despite being a powerful CX metric. If you want to adopt NPS to your CX strategy, knowing its benefits and drawbacks can help you optimize your CXM program better. Where does NPS fall short?

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Stepping Into The Future of Retail With Foot Locker

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At the heart of their success lies a robust customer experience (CX) programme, meticulously designed to elevate every touchpoint of the customer journey. In this blog, we dive into the details of how Foot Locker is revolutionising retail through its CX initiatives.

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CSAT vs. NPS – What, Why, When

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CSAT and NPS are two metrics that tell you how much your customers like you, albeit differently. Before we delve into the saga of CSAT vs. NPS, let us decode these metrics and understand their purpose separately. What is NPS? It is one of the most celebrated metrics used to gauge customer loyalty and advocacy.

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CSAT vs NPS: Understanding the Variances in Feedback Measurement

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But which metrics should we focus on? When it comes to feedback metrics, CSAT vs NPS has been a long-running battle. In this blog, we will look into the different aspects of CSAT and NPS in terms of meaning, elements, measurement, assessment, and all you need to know about the two. What is CSAT?

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