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Using Hootsuite to Manage Social Media and Improve Your Brand Reputation

InMoment XI

Social media facilitates real-time interaction, serves as a valuable source of customer feedback and insights, shapes your brand reputation and visibility, and can even function as a platform for market research. Specifically, you can create different feeds or “streams” for each account.

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Revolutionizing AI in Customer-Led Marketing with OptiGenie 

Optimove

As marketers we need data at our fingertips to unlock customer insights, getting innovative ideas for engaging campaigns, and perfectly orchestrating communications to each customer. As your customers, marketing, and technology evolves, so too does Optimove’s AI. And then achieving all that at scale? That’s exactly what OptiGenie does.

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Jewelry store marketing guide: 18 tactics to try

BirdEye

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it. Watch a demo now.

Marketing 111
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Advocate for your firm: How to master law firm marketing

BirdEye

But law firm marketing requires different skills — brand building, digital savviness, and a deep understanding of client needs and perceptions. If you’re new to the world of law firm marketing, we’ve got you covered. In this article, we’re sharing a step-by-step guide to successfully marketing your firm.

Marketing 111
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Drip marketing: How to plan and execute effective campaigns

BirdEye

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales. Drive more revenue.

Marketing 111
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20 easy social media post ideas for your marketing strategy

BirdEye

Over 90% of marketers use social media as part of their marketing strategy because they know it’s a powerful tool. Stream live videos 13. This can include articles, infographics, reports, guides, blog posts, or videos. Stream live videos. Table of contents 1. Share your company’s content 2. Company causes 8.

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10 Strategies for Successful Lifecycle Email Marketing 

Optimove

Why It Matters: Lifecycle email marketing is a strategic approach that involves sending targeted and timely emails to customers throughout their entire journey with a brand. Ensure customers don’t forget to renew their subscriptions, providing a seamless experience and maintaining a consistent revenue stream.