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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. So how can companies monitor and understand consumer brand perception when they’re looking at it from inside the box? Companies often assume they know how their customers feel about them.

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ChurnZero’s Greatest Hits from 2020 Feat. Top 10 Blog Posts and Other Noteworthy News

ChurnZero

Like a box of chocolates, you never know what you’re gonna get during life in the pandemic. Though more often than not, we ended up with the gross strawberry cream flavors.). Some of us sped up. Top 10 Blog Posts from 2020. Isolating at home felt like being stuck in your own glass case of emotion. Some of us slowed down.

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Reduce Customer Effort, Increase Loyalty: A Recipe for Growth

GetFeedback

In today’s world of subscription-based business models and limited trial periods, many brands risk losing a large swath of customers after a certain time frame has passed. Customer churn is defined as the total number of customers lost over a certain period of time. So, what’s considered a “good” customer churn rate?

Loyalty 170
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Mastering Customer Effort Score: 9 Best Practices for Exceptional Customer Experience

SurveySensum

A week into getting my new smartphone, I got a call from customer support checking in on my experience. As the call ended, I realized the agent had saved me from forgetting about the cover altogether. I couldn’t help but express my excitement and satisfaction with the phone’s sleek design and amazing camera.

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Decoding the Stages of Customer Journey: A Comprehensive Guide

SurveySensum

What is a Customer Journey? Decoding the Customer Journey Stages The Foundation: Awareness Stage Exploring Options: Consideration Stage Decision-Making: Decision Stage Beyond the Sale: Post-Purchase/Retention Stage Advocacy and Referrals: Advocacy Stage Wrapping Up! So, what strategies do you need to use at this stage?

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How to Create a Voice of Customer Template for Your Business

Lumoa

You need to know how they use your products or services and what they expect from you. Using a customer needs analysis and setting up a feedback loop are the key ways to make this happen. This article will explain what VoC is, how to use it, and tips on creating your own voice of customer template for your business.

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Acing Omnichannel Support in SaaS

GetFeedback

Looking at customer experience (CX) and churn in the SaaS environment from a high level, there’s one theme that stands out from the mix: The fact that we live in what’s called a “switching economy.”. trillion in revenue is up for grabs as “always on” consumers look for brands mastering CX via various channels and touchpoints.