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Reinforce your brand value with a social media strategy

BirdEye

Today, 90% of people with a social media account use social networks to communicate with brands and businesses. As a business looking to improve brand awareness, lead generation, and scale growth, social media management has to be a part of the overall strategy. That brand consistency reinforces your brand identity.

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The ultimate guide to brand salience

BirdEye

But this can change if your business actively measures brand salience and takes steps to improve it. By monitoring customer signals and feedback, you can know your standing in the market and try to become the #1 choice against all odds. Table of contents What is brand salience? Table of contents What is brand salience?

Brands 104
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Ethical Consumerism and the Path to Long-Term Brand Loyalty

CX University

The company’s dedication to protecting the environment and using recycled materials has earned it a reputation for ethical values, attracting a loyal customer base that shares these priorities. These values have helped the company cultivate a loyal customer base that identifies with the Starbucks brand.

Loyalty 52
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Acing business reputation management for stellar branding

BirdEye

Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for. Improved brand image Taking care of your reputation can really make your brand shine.

Brands 108
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Effective strategies for conducting brand surveys

BirdEye

Knowing how your customers feel about your brand makes growing a business easier and more efficient. Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments.

Brands 98
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Your Ultimate Guide to Brand Perception

ProProfs Chat

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111
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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. The stakes are high, with 91% of customers admitting they'd switch to a competitor following a poor customer experience.