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Brand Loyalty? “Lol, Not Without Trust,” Consumers Say 

Optimove

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.

Consumers 105
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Financial Services Reputation Management: Secure Lifelong Customers

InMoment XI

Did you know that over half of financial services consumers say they have low trust in their provider? And, of those consumers, only 34% of them would recommend their brand to friends and family. Since finances are such a personal part of our lives, consumers in the industry are the most withholding of their trust.

Financial 260
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Unlock The 3 Key Net Promoter Score Drivers

InMoment XI

Happy customers become brand advocates, fueling growth through positive customer feedback. Usability Testing and User Experience Research: By observing how customers interact with your product, you can identify usability issues, confusing workflows, or design flaws.

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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal.

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Power up Your Productivity to Drive Experience Improvement

InMoment XI

An evaluation of roles within the organisation sheds light on various aspects, including customer interactions, management visibility, team composition, and potential upselling opportunities. The customers – what they take away from all their encounters with your brand, the signals they are looking for, and what they expect?

Workshop 596
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Retail Reputation Management: Shop Strategies for Customer Retention

InMoment XI

Whether you are a local shop, regional staple, or nationwide brand, reputation management is one of the most important marketing strategies you need to master to ensure brand success. Almost all consumers, 95% to be exact, will read an online review before purchasing a product.

Retail 260
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These Are The Top 3 Threats To High Fidelity Brand-Consumer Relationships 

Strativity

Seeing your customers as people, not just purchasers, means reconsidering the depth and nature of your brand-consumer relationships. Here, we begin to apply this relationship science to the connection between brands and customers. It’s the same when entering a brand relationship. Slacking on communication = red flag #1.