ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omnichannel Events 49

Strativity

MAY 25, 2023

With rising interest rates, inflation, and softening consumer spending, restaurateurs are facing challenges like those experienced during peak pandemic levels, but food delivery apps are no longer the boon they once were. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships.

Brands 52

Brands Loyalty Programs E-support 2022 52

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Tip #1: Invest in omnichannel retailing.

Loyalty 79

Loyalty Brands Loyalty Programs Customer Journey Mapping 79

Oracle

APRIL 15, 2021

Let’s take a closer look at the top consumer traits that are driving CX strategies in 2021. For this reason, when customers decide to commit to a brand, they go all in. According to KPMG , “52% of consumers…say they will buy their favorite brand even if it’s cheaper and more convenient to buy a rival product.”

2021 94

2021 Loyalty Programs Poor Customer Service Loyalty 94

SurveySensum

JULY 26, 2023

It is far more expensive to acquire new customers than to retain existing ones and brands understand that. Recognizing this, many brands have shifted their focus toward customer retention strategies. These programs will help you foster a long-lasting and meaningful relationship with your customers.

Customer Retention 52

Customer Retention Retail Social Media Loyalty Programs 52

Lumoa

FEBRUARY 9, 2023

We’re moving towards a personalized omnichannel experience in B2B customer journeys. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience. Brand experience is a very close concept to customer experience, except the latter, refers to how customers reflect on your company.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty 2020 Loyalty Programs Social Media 109

ShepHyken

OCTOBER 9, 2020

Especially since the first half of this year has been crucial in determining the shift in consumer behavior, needs and expectations. Consumers are panicked and they need reassurance of safety measures being taken by retailers. What do consumers want now? Consumers wanted most of the things they want now even before COVID-19.

Retail 139

Retail Multi-Channel Customer Experience Omnichannel 139

BirdEye

NOVEMBER 29, 2023

From the latest trends shaping the industry to practical tips on enhancing your brand and the essential tips and tools to amplify your reach – this blog equips you with strategic steps to elevate your furniture store marketing. Brands like IKEA are known for their distinctive Scandinavian design and affordable yet functional furniture.

Marketing 57

Marketing 2024 Advertising Social Media 57

CSM Magazine

DECEMBER 8, 2022

In the wake of significant inflationary pressures leaving consumers with less disposable income, retailers can’t afford to ignore the critical importance of creating exceptional customer experiences. Brands Must Optimize All Channels for Engagement. The data, based on a survey of 2,000 U.S.

Retail 52

Retail Customer Experience Loyalty Programs Omnichannel 52

SurveySensum

AUGUST 1, 2023

Understanding what loyalty really means and how it impacts a brand’s growth is absolutely crucial in coming up with killer strategies. Loyal customers not only make frequent purchases, but they also tend to spend more, ultimately boosting a brand’s revenue and profitability. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Optimove

JUNE 22, 2020

Customer-centric retail brands looking to provide personalized customer experiences across all marketing channels know that it is crucial to test and optimize consistently. This brand reduced CAC by 75% and customer churn by 32%, all while increasing average customer LTV by 12%. How’d they do it, you ask?

Customer Retention 52

Customer Retention Loyalty Loyalty Programs Retail 52

ShepHyken

DECEMBER 10, 2021

He shares how engaging content and personalized experiences can lead to longer-term subscriptions that have a huge impact on brands’ bottom lines. Serving up what they want when they want and enabling them to share it with whom they want can lead to longer-term subscriptions that have a huge impact on brands’ bottom lines.

Engagement 81

Engagement Entertainment Loyalty Programs Travel 81

Hallmark Business Connections

FEBRUARY 23, 2021

With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. Consumers, for the most part, recall an article of mail far more than digital correspondence (we’re looking at you, email). Apply an Omnichannel Approach.

Marketing 91

Marketing E Commerce Omnichannel E-support 91

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Comm100

FEBRUARY 10, 2022

When you sign up on Netflix, the streaming platform first asks about your preferences regarding languages and genres you’d like to consume. If done well, personalized customer service can position your brand better after a customer’s initial purchase – turning them into loyal clients who return for repeat orders.

Blog 52

Blog Customer Service Loyalty Programs Social Media 52

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. So how should New Zealand’s banks and brands respond, and how should other brands collaborate with partners to reduce dependency on any single source of funding?

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

BirdEye

SEPTEMBER 11, 2023

A business’s ability to provide a positive customer experience directly impacts its branding, online reputation, and growth efforts. Apple) High-quality customer experience helps businesses grow loyalty programs and referral campaigns, lowering customer acquisition and retention spending.

Customer Experience 112

Customer Experience Social Media Multi-Channel Omnichannel 112

ProProfs Chat

DECEMBER 12, 2019

How many times have you bought something from a brand more than once? Or, let me ask you this way: Do you have a specific brand in mind when you want to buy a particular item, for example, a pair of running shoes? why do they go back to specific brands? If your business isn’t customer-centric, customers will leave your brand.

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

SurveyGizmo

SEPTEMBER 28, 2017

The balance of art and science in consumer experience data are clearly tilting to the science — with more systems than ever becoming collection points,” says Kroner. Collection Point #3: You arrive at the restaurant, enjoy your meal, and sign-up to join the loyalty program. Now, you have a purchase history.

Omnichannel 128

Omnichannel Webinar Loyalty Programs Consumers 128

SurveySparrow

JUNE 20, 2021

A truly happy customer spends at least three times more money on a brand than a “somewhat” happy one. 73% of consumers prefer to do business with brands that use their personal information to make their experiences more relevant to them. Provide Omnichannel Support. Offer Loyalty Programs. Final Thoughts.

Customer Satisfaction 52

Customer Satisfaction 2021 Social Media Loyalty Programs 52

C Space

JULY 2, 2020

The Brand Move Roundup – July 2, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

2020 52

2020 Brands Airlines Social Media 52

PK

OCTOBER 16, 2018

Building Loyalty With Privacy In Mind. When building a loyalty program, it is more important than ever to include considerations around privacy and data security right from the start. Industry analysts expect loyalty program membership rates to decrease by 30% to 50% as customers ignore or refuse requests to opt back in.

Loyalty 58

Loyalty Loyalty Programs Omnichannel Government 58

Comm100

JANUARY 21, 2020

Whether you’re new to digital omnichannel or your company is already deep into digital transformation for customer service, it’s always important to check the health of your digital customer journey. B2C consumers tend to prefer online channels such as live chat, texting, and social media above traditional communication.

Customer Journey 84

Customer Journey Social Media B2C Omnichannel 84

SurveySensum

JULY 27, 2023

According to Salesforce’s third edition of the State of the Connected Consumer Report , 64% of customers expect tailored experiences based on their preferences. Let’s take inspiration from some renowned brands! The NikePlus loyalty program is a key pillar in delivering personalized experiences.

Retail 52

Retail Feedback Travel Loyalty Programs 52

BirdEye

MARCH 10, 2022

Anyone who’s ever had a frustrating experience with getting put on hold while trying to reach a representative knows that experiences like these can hurt your views of the brand. Why customer experience is key for loyalty programs. Negative customer experiences, on the other hand, can spell disaster for loyalty programs.

Customer Experience 98

Customer Experience Loyalty Programs Touchpoint Net Promoter Score 98

BirdEye

NOVEMBER 20, 2023

This strategy transforms satisfied customers into brand champions who actively refer new business. Thanks to smart referral marketing software tools, it’s now easy to implement referral programs that drive results. Post Affiliate Pro Post Affiliate Pro is designed for businesses running affiliate programs.

E Commerce 62

E Commerce Marketing Multi-Channel E-support 62

Kustomer

APRIL 21, 2022

brand ambassadors? In this episode of the Customer Service Secrets Podcast, Gabe Larsen divulges the secrets to turning customers into brand ambassadors for optimal growth. CX and marketing go hand in hand when it comes to building brand loyalty. Many companies have loyalty programs that reward customer purchases.

Social Media 98

Social Media Brands Loyalty Marketing 98

SurveySparrow

DECEMBER 15, 2019

Here is what you can do to deliver great customer service: #1 Offer omnichannel support: How easy or difficult is it for your customers to contact you? Omnichannel support means having a presence in every area (read channel) where your customers are active. Respond to tweets directed at your brand. Telephone support.

Customer Service 91

Customer Service Omnichannel Customer Service Strategies Feedback 91

SurveySparrow

AUGUST 25, 2023

Well, let me tell you, it’s not just a mere notion, but a well-established fact that can make or break a brand’s reputation. A PwC survey indicates that 73% of consumers consider customer experience to be very important when making purchases. And that’s not all! They are: 1. Quality is key.

Customer Experience 52

Customer Experience Social Media Feedback Customer Centricity 52

SurveySensum

FEBRUARY 20, 2024

Employees of this department are like frontline soldiers of your brand who tackle customer dissatisfaction first-hand, armed with nothing but empathy, and problem-solving skills. Training and Empowering Agents : Invest in training programs that focus not only on technical skills but also on empathy, active listening, and problem-solving.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

SurveySensum

FEBRUARY 20, 2024

Employees of this department are like frontline soldiers of your brand who tackle customer dissatisfaction first-hand, armed with nothing but empathy, and problem-solving skills. Training and Empowering Agents : Invest in training programs that focus not only on technical skills but also on empathy, active listening, and problem-solving.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Instant rewards.

Magazine 45

Magazine 2018 Loyalty Multi-Channel 45

SurveySensum

JULY 13, 2023

Improving retail customer experience for your brand is not only an expectation from your customers but also a requirement for your business growth. Let’s say you ordered some skin care products from a beauty brand. After one week of receiving the products, you received a Whatsapp Survey from the brand to rate their products.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

SurveySensum

JULY 13, 2023

Improving retail customer experience for your brand is not only an expectation from your customers but also a requirement for your business growth. Let’s say you ordered some skin care products from a beauty brand. After one week of receiving the products, you received a Whatsapp Survey from the brand to rate their products.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

Currency Alliance

MAY 9, 2022

The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . Customers interact with brands in various environments.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52