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5 Top Customer Service Articles of the Week 10-11-2021

ShepHyken

(Fast Company) Providing exceptional customer service is a tried and tested way for brands to stand out and succeed. Here are the four best ways to make sure your customer service is top-notch in 2021. My Comment: This article hits on some of the basics of a great customer experience. by Max Starkov. by Brandi Marcene.

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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

But a whole other degree of devoted customer exists: The brand evangelist, described as the kind of traveler who feels so connected to a company that they proactively share their positive experiences with others. In today’s connected world, customer service experiences — especially the bad ones — often spread like wildfire.

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10 Outstanding Customer Experience Examples Under Diverse Sectors

SurveySparrow

In today’s business world, customersexpectations are higher than ever, with each interaction playing a vital role in shaping their overall perception of your brand. Delivering a standout customer experience (CX) is the key to outpacing your competition and fostering customer loyalty.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. The loyalty program is not a barnacle that has been attached to the business. A loyalty program should be relevant to 80% of customers.

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5 Top Customer Service Articles of the Week 5-30-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. This is Where Rewards Programs Lose Most of Their Members by Jenn McMillen. Yet 44% of companies say they’re more keenly focused on customer acquisition and just 16% on retention.

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It’s (almost) never 1%: how to price loyalty rewards

Currency Alliance

To derive far greater profits from loyalty programs, brands should reappraise the way they issue loyalty rewards. This partly means dynamically adjusting pricing, based on business priorities and rich customer profiles. This may seem to make rewards pricing more complicated.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards.