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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

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Online Reviews as the Lifeblood of Brand Loyalty

CSM Magazine

To do so, cultivate excellent brand loyalty that will post great reviews of you, your product, and your service. What Is Brand Loyalty? Brand loyalty is best defined as your customers’ tendency to make multiple purchases of your goods and services over competitors. Tips To Cultivate Brand Loyalty.

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How to Build a Next-Generation Loyalty Scheme

CSM Magazine

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?

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8 Strategies To Increase Customer Loyalty For Your Business

CSM Magazine

Repeat customers will be responsible for most of your profits and, as such, it’s especially important to take steps to increase customer loyalty for your business. Having a high level of customer loyalty won’t just boost your sales and enhance your profits. Reward Your Customers For Their Loyalty.

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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. That ought to make your job easier.

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15 Effective Ways to Improve Retail Customer Engagement

CSM Magazine

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. Technology can also help to reduce wait times, improve order accuracy, and make it easier for customers to communicate with your brand.

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