Optimove

NOVEMBER 7, 2023

As marketers we need data at our fingertips to unlock customer insights, getting innovative ideas for engaging campaigns, and perfectly orchestrating communications to each customer. Optibot is your trusty helper in automating analysis and optimization of marketing campaigns with AI-powered insights. That’s exactly what OptiGenie does.

Marketing 83

Marketing Multi-Channel 2012 Customer Journey 83

Optimove

FEBRUARY 26, 2024

Optimove empowers marketers to create granular segments, orchestrate personalized campaigns, and deliver player-led cross-channel journeys. Personalization at Scale – Create thousands of personalized campaigns with no need for additional resources. Each player wants and expects their own personalized journey.

Marketing 52

Marketing Download Demo Loyalty 52

Optimove

SEPTEMBER 29, 2023

Optimove scored the highest in the Journey Orchestration use case in Gartner’s Magic Quadrant companion report, “The Critical Capabilities for Multichannel Marketing Hubs.” Optimove also ranked second for Customer Intelligence, and third for Measurement and Optimization. Get your complimentary copy of the report here.

2023 78

2023 Marketing ROI Download 78

Optimove

DECEMBER 25, 2023

Key takeaways: Much like a music conductor directs a diverse array of instruments to produce a beautiful, synchronized symphony, journey orchestration coordinates the various elements of a marketing campaign to create a harmonious experience for customers across all their preferred channels. Your options for CDP-led orchestration.

Customer Journey 59

Customer Journey Customer Journey Mapping Download Touchpoint 59

Experience Investigators by 360Connext

NOVEMBER 16, 2021

Align your feedback journey with your overall customer journey. Feedback is often treated as if it’s a separate and distinct experience from the customer’s journey. Customer journey maps, for example, don’t often include feedback requests as actual touchpoints. But that’s exactly what they are.

Feedback 367

Feedback Net Promoter Score Customer Journey Customer Journey Mapping 367

Optimove

JANUARY 30, 2024

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it Matters: For marketers, the right way to measure campaigns is by using a multi-touch attribution model to understand the incremental impact of each touchpoint in a customer journey. Some marketers call them flows or journeys.

Customer Journey 59

Customer Journey Measurement Multi-Channel Touchpoint 59

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year.

Marketing 69

Marketing 2024 Social Media Download 69

BirdEye

FEBRUARY 27, 2024

11 car dealership advertising ideas to grow revenue in 2024 Go global but stay local to ace your car dealership advertising campaigns FAQs on car dealership advertising Move your car dealership group to the fast lane with Birdeye What is car dealership advertising? How do you build a car dealership advertising strategy?

Advertising 64

Advertising 2024 Automotive Social Media 64

Retently

FEBRUARY 21, 2024

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. These surveys serve a dual purpose: they inform about your marketing campaign’s performance and engage your customers by acknowledging their opinions.

Social Media 78

Social Media Advertising Events Insights 78

Totango

FEBRUARY 5, 2024

In: A hand-in-hand, three-team approach to customer success where Sales, CS, and Marketing work together to guide customers through the entire customer journey. The role of each team overlaps throughout the customer journey, so they need to be able to work cross-functionally to drive expansion and growth. emails from the sales rep.

Multi-Channel 98

Multi-Channel Sales 2024 Customer Success 98

Blueshift

OCTOBER 10, 2023

They frequently become fixated on specific use cases, investing an entire year without running essential e-commerce campaigns. With this in mind, we’ve created our first-ever E-Commerce Starter Package , designed to streamline and expedite your e-commerce marketing journey.

E Commerce 111

E Commerce ROI Retail Marketing 111

Retently

MAY 2, 2023

While there are many ways to do that, measuring satisfaction levels and actively seeking relevant feedback is critical to improving customer journeys. This article will explore how SaaS companies can efficiently incorporate satisfaction surveys into the customer journey and get relevant feedback for impactful changes.

Customer Journey 146

Customer Journey NPS Demo Customer Satisfaction 146

Optimove

MAY 18, 2023

#1 – What is a Post-Purchase Journey (PPJ)? A post-purchase journey, also known as a post-purchase experience or customer lifecycle, refers to the series of interactions and experiences that a customer goes through after making a purchase. The purpose of the journey varies, depending on the industry and the purchased product.

Marketing 52

Marketing Touchpoint Reference Loyalty 52

Optimove

MARCH 4, 2024

Unmatched Personalization Precision Dynamic Segmentation allows marketers to personalize campaigns at an unprecedented level. By understanding the ever-evolving behaviors and preferences of customers, campaigns become more targeted, resonating deeply with individual needs.

Download 52

Download Customers Insights Marketing 52

SurveySensum

JANUARY 18, 2024

Imagine this: you’re a business owner eagerly waiting for your latest marketing campaign to take off. Personalize Customer Journeys The concept of personalized customer journeys involves leveraging SMS automation to send tailored messages to individual behavior, demographics, and preferences. Check them out here: [Link].

Marketing 52

Marketing Fashion Demo Customer Journey 52

Optimove

MAY 9, 2023

Make The Most of Customer Relationships Start with Your Customer Wherever you are on your marketing journey, you want a solution tailored to your specific needs and approach. Optimove Pricing Wherever you are on your marketing journey, you want a solution tailored to your specific needs and approach.

ROI 52

ROI Engagement Marketing Customer Relationships 52

CX University

MARCH 11, 2024

Best Practices for Measuring Campaign Success In today’s complex marketing landscape, the ability to analyze omnichannel data effectively is essential for businesses seeking to measure the success of their marketing campaigns.

Omnichannel 52

Omnichannel Touchpoint Measurement Metrics 52

Pointillist

SEPTEMBER 10, 2020

By Steve Offsey The goal of customer journey orchestration is to improve journey outcomes by enabling the most relevant interactions in the context of each customer’s goals and their overall experience. What is Customer Journey Orchestration? Journey orchestration goes beyond traditional personalization techniques.

Customer Journey 128

Customer Journey Touchpoint Interaction Customers 128

Totango

APRIL 8, 2022

Mapping out your customer journey is not an easy task. This new tool from Totango is the first and only solution that enables you to visually design, build, run, measure and iterate on any customer journey in real time. Design Simple & Intuitive Journeys with Tracks. Shouldn’t there be an easier way? No problem!

Customer Journey 96

Customer Journey Customer Journey Mapping Customers Measurement 96

Optimove

DECEMBER 27, 2022

Email welcome journeys are perhaps the most important email campaigns you will send out to customers. Your welcome journey also provides the opportunity to learn more about customers’ preferences, shopping habits, and behavior, which is crucial to nailing personalization. So, it better be good.

Retail 52

Retail Brands Loyalty Definition 52

Braze

AUGUST 7, 2023

By thoroughly planning campaigns or customer journeys as part of their Braze onboarding process, brands can reduce implementation costs while setting their teams up for long-term success. To get started, we’ve identified four simple steps. Let's dive in.

Customer Engagement 96

Customer Engagement Engagement Customer Journey Brands 96

Optimove

NOVEMBER 14, 2023

Why it matters: By leveraging AI, marketers can achieve precision in revenue goals, maximize profits, and create more personalized campaigns. Campaigns that engage your customers, start with the customer. So, rather than blasting campaigns and hoping for the best, AI Target Group Discovery delivers on campaigns set up for success. #2

ROI 69

ROI Customer Base Marketing Customer Insights 69

Gainsight

DECEMBER 14, 2023

And it behooves us to use that data to improve customer journeys—and also to pre-empt problems and stay ahead of things that may ultimately get in the way of Customer Success.” Devo’s Successful Re-Engagement Campaign When done right, a re-engagement campaign can win over users who stopped being active in the community.

Engagement 52

Engagement Webinar Connections Reference 52

Lumoa

JUNE 26, 2023

For example, Target, one of the top US retail chains, improved its pickup sales with an omnichannel campaign. Omnichannel marketing customer experience is a strategy that integrates all marketing touchpoints – both offline and online – to create a seamless customer journey.

Omnichannel 83

Omnichannel Customer Experience Net Promoter Score Social Media 83

Optimove

JANUARY 16, 2024

As we transition into a new year, I want to take a moment to reflect on the remarkable journey we’ve shared in 2023. Almost forever, marketers have tried to predict each customer’s journey using rule-based marketing that sets fixed automation rules that determine when and what marketing messages customers receive.

2023 52

2023 Net Promoter Score 2012 2024 52

Totango

MARCH 25, 2022

After you finally decide on which medium to use and manually map out your journey, then you each use a different tool to run campaigns and tasks. . Having your design systems separate from your run systems means that the design stage of your customer journey is disconnected from the rest of the process. Key Features of Canvas.

Customer Experience 96

Customer Experience Customer Journey Mapping Customer Journey Customers 96

Optimove

NOVEMBER 27, 2023

Why It Matters: Lifecycle email marketing is a strategic approach that involves sending targeted and timely emails to customers throughout their entire journey with a brand. Re-Engagement Campaigns Win back inactive subscribers through enticing offers.

Marketing 69

Marketing Loyalty Customer Relationships Customer Retention 69

Optimove

SEPTEMBER 12, 2023

Web push continues to hold a top spot in the marketer’s campaign arsenal. We touched on this above; what you’re ideally looking to do is to run your web push campaigns according to the customer lifecycle stage… think new subscribers, non-depositors, new players, active players, and churned players for starters. Not without reason!

2025 64

2025 Loyalty Engagement Blog 64

Optimove

FEBRUARY 13, 2024

Guide to Advanced Customer Segmentation Download Now >> A Customer’s First Order A customer’s first order is the most significant event in the customer’s journey, and it holds clues for increasing the longevity of customer relationships. For more insights, request a demo.

Download 59

Download Return on Investment Loyalty ROI 59

Optimove

OCTOBER 26, 2023

Customer Data Platforms (CDPs) serve as the central repository for customer information, offering businesses invaluable insights into customer behavior, preferences, and journeys. Inefficiencies in Campaigns: Running campaigns across disconnected channels becomes inefficient and resource intensive.

Customer Experience 69

Customer Experience B2C Social Media Touchpoint 69

ChurnZero

JUNE 15, 2023

For instance, a customer can fall in or out of a segment that’s used to power workflows based on criteria for product usage , journey progress, engagement, and more. Customers will automatically be removed from the campaign once they take the desired action of using the feature. However, the post-sale customer journey is dynamic.

Sales 96

Sales Customer Success Communication Demo 96

BirdEye

APRIL 24, 2023

In this blog post, we’ll share everything you need to know about digital marketing, so buckle up and get ready for an exciting journey through the cutting-edge world of customer engagement. Monitor and adjust your campaigns as needed for optimal performance. Table of contents What is digital marketing?

Marketing 93

Marketing Social Media B2C Advertising 93

Optimove

APRIL 11, 2023

A flexible MMH allows users to easily integrate new channels, such as social media or mobile messaging, and adjust their marketing campaigns accordingly. They can then pick up on trends and customer preferences and tailor their marketing campaigns accordingly.

Marketing 52

Marketing Social Media Customer Journey Advertising 52

Feedbackly

SEPTEMBER 26, 2023

As customer journeys have only evolved to be more complex with an increasing number of channels and touchpoints, the complexity of customer behavior can stem from a multitude of factors. It will also help them provide better products and services, and create more effective targeted campaigns.

Management 98

Management ROI Touchpoint Roadmap 98

Kerry Bodine

APRIL 28, 2019

The concept of the “journey” has permeated organizations over the past several years. While this might seem like good news to someone like me who champions the journey framework, I’ve noticed a disturbing trend — and it reminds me of one of my favorite movies. The same thing is now happening with the word “journeys.”

Customer Journey 21

Customer Journey Marketing Customer Centricity Customers 21

Optimove

NOVEMBER 15, 2023

In this post, learn why segmentation needs to be at the cornerstone of any successful SMS marketing campaign. That’s why segmentation is a must — it ensures that your campaigns are relevant and reaching the right consumers at the right time. blindfolded, with little chance of hitting the bullseye.

Return on Investment 59

Return on Investment ROI Customer Retention Loyalty 59

Optimove

JUNE 15, 2023

Scheduled SMS campaigns It’s all about consistency and reach, right? These campaigns offer consistency and reach, allowing you to proactively engage with your audience regularly. Triggered SMS campaigns On the other hand, add a touch of that crucial personalization and timeliness to your messages.

Marketing 52

Marketing Return on Investment E-support Events 52