article thumbnail

5 Ways Chief Customer Officers Can Drive Net Revenue Retention

Gainsight

Here are five important recommendations that Chief Customer Officers should focus on to drive net revenue retention: 1. Demonstrate the ROI to Increase Corporate Spend in CS and CS Ops teams. Companies that invested 10 percent of revenue in customer service saw the highest NRR.

article thumbnail

The Impact of the Chief Customer Officer, Part II

CCO Council

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Extract those vexing pebbles to ease negative word of mouth

Think Customers

Stop that, said Lynn Hunsaker, chief customer officer of ClearAction Continuum , a Phoenix-based CX consulting and training company. Resist the lure of the quick win and go for an action plan that involves all teams that have impact, direct or not, on the customer experience.

article thumbnail

Brand Integrity and Your Ideal Customer

ClearAction

The gap between what’s promised and what’s received, as seen by customers, is your brand integrity gap. CMOs set expectations for customer acquisition and CCOs assure expectations are delivered for customer retention. Championing brand integrity is the ideal purpose of Chief Customer Officers.

Brands 62
article thumbnail

Measuring ROI of Customer Centricity-Changes in Customer Value

CCO Council

In my previous post I described the historical retrospective approach whereby incremental per-customer or per–segment revenue gains are correlated with increasing loyalty and engagement. Expected change in customer value is another valuable means of demonstrating ROI.

article thumbnail

Customer Service is Your Ace in the Hole During a Recession

CSM Magazine

Dan Darcy, Chief Customer Officer at Qualified , explains how business leaders can double down on amazing customer experiences to not only cut costs but grow despite a tough economy. We all know it’s more expensive to bring on a new customer than it is to retain an existing one. Go big on customer retention.

article thumbnail

Strategies for CCO Success in Startup Companies with Rosalyn Curato

Customer Bliss

Rosalyn talks about the customer delight approach, which people talk about a lot. However, at Allovue, they didn’t see much of an ROI with this method. She said that though people were happy to receive flowers and nice messages, it didn’t correlate to customer retention. ” About Rosalyn Curato.