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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. It’s especially important for local businesses looking to connect with their communities and grow their customer base.

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Why Businesses Need Social Media

ReviewTrackers

Social media can serve as a testing ground for businesses, nurture customer relationships and provide brand identity. Businesses need social media to succeed in this increasingly technology-centric world. As social media grows, it is essential for businesses to also be on social networks.

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12 ways to leverage local social media marketing

BirdEye

Local social media marketing is a game-changer for small business owners. Because it increases your business’s visibility to potential customers in your area, thereby establishing a solid local presence. Looking for a quick and actionable answer on leveraging local social media marketing? Do you know why?

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B2B Customer Experience: The Complete Guide

InMoment XI

Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication. Customer relationships. How Has the B2B Customer Experience Evolved? Support and service.

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Social media content creator: Powering your brand

BirdEye

Generating more engagement, reaching new audiences, and strengthening the community are the top three marketing goals for businesses using social media to showcase their products or services. While these sound daunting, a social media content creator can make these goals possible for your business.

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

The e-commerce and retail giant implements predictive analytics techniques across various facets of its operations, from its powerful product recommendation engine (“Customers also bought these items”) to dynamic pricing adjustments. The next step is to take a long view when looking at customer relationships. Prioritize sales efforts.

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Reinforce your brand value with a social media strategy

BirdEye

Without a social media strategy, your business can’t survive in this digital age. A successful strategy should define your social media goals, the methods you plan to use, and the metrics needed to measure performance over time. Why do you need a social media strategy? is only the beginning.