Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

Oracle

APRIL 8, 2021

Disney goes deep on customer insight. Disney Movie Insiders is the loyalty program for Walt Disney Studios, spanning Marvel and Star Wars to Pixar films. One of its key benefits (and a key benefit of all member experiences) is the discovery of customer insight to deliver a better customer experience.

Loyalty Programs 52

Loyalty Programs Loyalty Customer Relationships Rewards Programs 52

Currency Alliance

JUNE 11, 2017

More useful loyalty currencies are appreciated by more people and will bring the hundreds of millions of people who are rarely active in loyalty programs back into the fold – because they can accumulate more useful value across a much wider spectrum of places they shop.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Currency Alliance

FEBRUARY 26, 2019

i] Yet most strategies fail in the execution phase due to poor communications, lack of employee (or customer) buy-in, or overly ambitious objectives around the technology.[ii] The future represents much more collaboration among brands to serve common customers more effectively. A useful set of segments might include: For Travel.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

SmartKarrot

APRIL 20, 2022

By offering loyalty programs, B2Bs can tap into several benefits, including – Benefits. Access to reliable customer data. By offering loyalty programs, B2B businesses an invaluable customer data. It also helps them build data-driven direct communications strategies that help yield higher ROI. Challenges.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Actually, they could profit from it handsomely. You can also sell points to partners.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Currency Alliance

MARCH 21, 2019

More agile, affordable, and powerful loyalty platforms are now top priority for brands as they seek to build the richest customer insight, and enable differentiation in an increasingly crowded loyalty landscape – where gaining customer attention will be a major bottleneck.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58