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Why You Should Use Dashboards for Community & Market Research Programs

Alida

As a result of data overload, dashboards have long been a commonly used data visualization tool for business intelligence and data teams. However, we've identified a number of trends that are leading to insights professionals and researchers turning towards this visual and interactive method of displaying data and telling stories.

Marketing 237
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Thriving Senior Living: Mastering Reputation Management Strategies

InMoment XI

It’s about fostering a community steeped in care, safety, comfort, and boundless joy. Why Reputation Management is Important for Senior Care More than 90% of families heavily rely on online reviews when deciding on senior living communities, a significant increase from the 82% recorded in 2020.

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Research Reveals an Emotionally Connected Customer Community Leads to Better Marketing ROI

CSM Magazine

A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. Six in ten (61%) said they would be motivated to participate in a brand community by the ability to contribute to a cause they care about.

ROI 52
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Financial Services Reputation Management: Secure Lifelong Customers

InMoment XI

Based on data and market research, we’ve pulled together some reputation management strategies that are most likely to land with your customers and improve your brand reputation. By being seen as a trusted and involved community partner, S&Ls can enhance their reputation and foster a positive brand image.

Financial 260
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Developing Valuable Community-Based Advocacy Programs

Speaker: Bill Johnston, Community Innovation Officer at Structure3C

Customers who share stories, knowledge, and experiences with other customers or prospects are more effective and authentic than traditional marketing programs. It follows that community-based advocacy programs can produce tremendous value and have a transformative impact on both the community and host company.

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Retail Reputation Management: Shop Strategies for Customer Retention

InMoment XI

Whether you are a local shop, regional staple, or nationwide brand, reputation management is one of the most important marketing strategies you need to master to ensure brand success. This is not even considered a luxury in today’s market. In retail, the power of the review is stronger than ever.

Retail 260
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The Google Local Guide Program: How It Impacts Your Reputation Management Strategy

InMoment XI

The Google Local Guide program features a global community of users that companies can engage with to support their marketing activities, build brand reputation, manage online reviews and ratings, and improve online search visibility and exposure. What is the Google Local Guide Program? Connection line over the map, Navigation concept.

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How Product Teams Can Leverage Community

Speaker: Scott Baldwin of ProductBoard

Product managers and community managers share a common goal: to deliver value to their users. Building products is a team sport and involves everyone working together to get the right products to market faster. How can they work together and leverage the power of community to address each of the aspects of Product Excellence?

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Customer Perceptions of the Community Experience

Speaker: Mike Ellis, Vanilla Forums Marketing Manager

How do customers see community as a solution to their customer experience expectations? Community offers brands efficient solutions across the business spectrum: support, success, CX, and marketing objectives can be managed and realized through Community. Do customer expectations around CX align with Community offerings?

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Customer Perceptions of the Community Experience

We surveyed more than 600 consumers from three major English-speaking markets the United States, the United Kingdom, and Australia, to gain an understanding of their perceptions of the community experience. We uncovered what customers expect from CX, and then turned their attention explicitly to community.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy.