The Right Survey to Measure Each Touchpoint of the Customer Journey
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JANUARY 19, 2020
Winning (25%): “outcomes can be quantified” or “created a competitive advantage.”. So, when developing your VoC strategy, think about how to collect survey data at each touchpoint and what other data can be used to build a more complete picture of your customers’ “voice.”. Effective deployment of surveys by touchpoint.
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