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Connect customer feedback to your target audience with HappyOrNot Demographics

Happy or Not

By connecting customer feedback to your target audience’s demographic data. Using AI-powered technology, our touchscreen Smiley Touch terminal has been upgraded to allow businesses to unlock valuable customer demographic information and combine it with in-moment feedback data for unprecedented insights. So how is this made possible?

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The Position-less Marketer Introduced by Pini Yakuel at Optimove Connect

Optimove

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Big Picture: On March 20, at Optimove Connect, Pini Yakuel, CEO, introduced the position-less marketer. He revealed the position-less marketer is a new emerging archetype. Read the full article here.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Speaking of data…any type of business strategy requires incorporating key data and analysis to get to the insights, improvements, and priorities in a plan. It’s up to CX leaders to clearly communicate about these connections for their organization. Strategic Investments in Customer Experience As we often say, CX is a team sport.

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Innovation is Essential for The Changing Sports Landscape: The Case of Super Bowl LV

Maru Group

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. Other sports are faring far worse.

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Innovation is a team sport – with Janice Francisco

ThriveableBiz

In this great interview with Janice Francisco from BridgePoint Effect , she shares her insights on how to bring different personalities together. 00:05:54] Innovation is About Creating Change. And I think that's one of the things that people don't always understand about innovation is that it is really about creating change.

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Customer Connections: Creative Marketing Strategies Using OOH Solutions

CSM Magazine

Guerrilla Marketing Guerrilla marketing is about being insightful, imaginative, and spontaneous, not expensive. Sponsorship opportunities can include music festivals, sporting events, charity events, or even theme parks. This marketing strategy involves doing something unexpected and unique to capture people’s attention.

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5 Lasting Effects the 2020 Sports Season Cancellations Will Have on Fan Expectations

Maru Group

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

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