Remove Consumers Remove Customer Care Remove Definition Remove Social Media
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What Is Social Media Analytics & Why Is It Important?

NetBase

Social Media Analytics is often misunderstood, because the social media itself is misunderstood! Social media isn’t about brands. And it’s a place for brands to observe these interactions and connect with consumers. This is where Social Analytics comes into play.

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Is Your Social Customer Service Already Stellar?

BlueOcean

If you answered “no, our social customer care is most definitely not kicking ass” – don’t worry, you’ve come to the right place. We’ve curated five thought-provoking blogs that will help you get on the path to best-in-class social customer care. Social Customer Care Cannot Be Ignored.

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How would you Rate your Social Media Customer Service?

Ann Michaels and Associates

Why is it that negative comments on social media always generate more interest than positive ones? Social media has become a customer service venue for your customers. Customers are flocking to the platforms where they know they’ll be heard and, more importantly, where they know they’ll get a response.

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Performing a Social Media Audit for Any Brand

NetBase

If you’re constantly looking at social insights – and you should be – is it really important to perform a social media audit ? The social analytics you look at in the day to day are likely real-time insights. These are the questions a social audit answers. Customer Care. Big Picture Check-in.

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5 Social Media Customer Service and Marketing Secrets from the Pros

Comm100

When 67% of consumers turn to social media for customer service support, and 87% of customers indicate that these interactions positively impact their buying decisions, integrating social media into your customer service support strategy becomes a no-brainer. Think Outside the Big Three.

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Using Social Media Insights to Boost Your Marketing Strategy

NetBase

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that! Savvy, Complicated Consumers. But how does this look? Let’s check out a recap!

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AI for Customer Care Automation

CSM Magazine

A huge part of this is repetitive and time-consuming, but it is necessary for the enterprise to achieve success. Business e-mail traffic is increasing by 6% annually and consumer e-mail by 3%. Diversity of communication tools drives companies to develop omni-channel flexibility to stay in touch with customers and employees.