Consumers Customer Engagement Customer Relationships Rewards Programs 
Second to None
FEBRUARY 4, 2020
When it comes to reducing the amount of effort it takes for customers to complete a purchase, direct-to-consumer selling strategies can serve as a vital tool. One reason that major retail brands are being forced into the direct-to-consumer world is the slew of DTC-only companies becoming available on the web. 1,2 [link].
CSM Magazine
MAY 24, 2021
It’s already challenging enough for businesses to keep afloat when consumers are predictable—and it’s even considerably more cumbersome to do so when the pandemic is changing the way people shop, dine, and live. Reinventing Customer Engagement. It’s time that you reevaluate your bond with your customers.
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Strativity
MAY 25, 2023
With rising interest rates, inflation, and softening consumer spending, restaurateurs are facing challenges like those experienced during peak pandemic levels, but food delivery apps are no longer the boon they once were. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships.
Currency Alliance
JUNE 11, 2019
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv].
Kitewheel
JULY 27, 2020
Often, these programs are implemented by marketing teams, but they can be implemented by customer service or a dedicated team as well. The benefits of loyalty programs tend to fall into two categories, increasing customer engagement and maximizing customer value. What Makes a Good Loyalty Program? .
BirdEye
JULY 5, 2023
Why does relationship marketing work? Relationship marketing works as it helps you understand your audience better and allows you to stay in constant touch with your customers. This technique comes in handy when a business wants to acquire a higher volume of new customers to scale their company.
Strativity
APRIL 27, 2023
From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. This can only be done by owning the customer relationship. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice.
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