BirdEye

MARCH 17, 2023

Social listening is an essential tool for businesses looking to stay ahead of the competition and gain a better understanding of their customers and prospects. By monitoring conversations on social media, companies can identify opportunities to engage with potential customers and get real-time feedback about their products or services.

Social Media 98

Social Media Feedback Insights Brands 98

BirdEye

APRIL 18, 2023

However, once you work through the growing pains, you can see a solid return on your investment (ROI). You can use the free credits to test your marketing strategies and observe if the ROI makes sense for your local business goals. The key with all social media channels is to post consistently. Let’s look at some below.

Advertising 98

Advertising Social Media Events Magazine 98

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. Khoros has been a social care leader for years, but a tool is only as valuable as the one who wields it. A number of companies will want to put a bot on public social media channels. This one's pretty straightforward.

ROI 52

ROI Social Media Customer Care Brands 52

BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 According to Salesforce, almost three-quarters of consumers have chosen to switch brands at least once in the last 12 months, even when they belong to a loyalty program—and they’re doing it for access to better deals, better quality, or better customer service.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Lithium

NOVEMBER 1, 2022

An Interview for Change: How AI and Automation Drive ROI Khoros has been a social care leader for years, but a tool is only as valuable as the one who wields it. Get to the bottom of the best ways to use and prove the ROI of Khoros Care with Khoros product marketing expert Josh Snider. Are you there ROI?

2022 52

2022 Roadmap ROI Social Media 52

BirdEye

FEBRUARY 13, 2024

A recent Birdeye study highlights that almost half of consumers search for healthcare providers online, revealing a crucial opportunity. Best chiropractor marketing strategies Social media marketing for chiropractors FAQs on chiropractor marketing How can Birdeye’s AI solutions take your marketing efforts to the next level?

Marketing 57

Marketing Social Media Healthcare Multi-Channel 57

NetBase

JANUARY 1, 2019

View anything from popular hashtags and emojis, to Net Sentiment and Brand Passion, to understand the depth of consumer love about emerging topics, or to spot influencers gaining sudden ground. With data coming in real-time, you can be first to leverage a viral meme, or respond to a consumer need before your competitors do.

Social Media 62

Social Media 2019 Banking Sports 62

Lithium

DECEMBER 6, 2022

Event recap: Forrester CX NA Conference 2022 Recapping the emerging trends in one event shows the level of care and understanding Khoros strives to deliver to our customers and, by extension, your current and future customers. Webinars & Events Some event areas are limited to Khoros customers only. Communities.

2022 52

2022 Social Media 2023 Roadmap 52

ShepHyken

SEPTEMBER 15, 2017

And, with the increasing amount of information big data provides, AIM is designed to help marketers sift through that data in shorter time frames, uncovering valuable insights into their consumers allowing for better marketing campaigns and ROI. They can influence those consumers at the exact moment they are making a decision.

Customer Engagement 201

Customer Engagement Blog Engagement Marketing 201

Second to None

MARCH 14, 2018

That said, measuring the return on experiences and events is far from impossible, and by learning how to do so, marketers can justify their expenses to the C-suite while improving the effectiveness of their campaigns. Not every great experience makes a great experiential marketing event. Executing a Memorable Event.

ROI 54

ROI Events Social Media Return on Investment 54

Natalie Petouhof

JANUARY 6, 2017

times more likely to purchase than non-viewers and more than half of the marketing professionals worldwide name video as the type of content with the best ROI. This combination leads to an overall better ROI. But be careful – a call-to-action without engagement can result in consumers feeling “pushed” vs “pulled” into taking action.

ROI 40

ROI Advertising Apparel Contact Center 40

Optimove

AUGUST 30, 2022

With just a few weeks left until billions of eager consumers take to their smartphones and mobile devices to grab a bargain, smart marketers everywhere are already planning out what will likely be their biggest, most profitable campaigns of the year. Start retargeting efforts long before the event. Dive in and get started!

Sales 52

Sales Download 2022 Events 52

TechSee

FEBRUARY 19, 2019

As the biggest mobile trade show of the year, MWC Barcelona 2019 is an event not to be missed. The company says it’s all about “conversational convenience” throughout the customer journey, using chatbots and voicebots to guide consumers from online shop window to instant checkout and expedited delivery. What’s on the agenda?

2019 95

2019 Innovation Telecommunications Events 95

NetBase

JUNE 16, 2020

There’s a short list of “must have” items that every brand needs to succeed, and the right social intelligence tools certainly dominate much of it these days. Brands can make it one minute and break it the next with social media missteps. About Social Intelligence Tools. The Top Social Intelligence Tools.

Brands 60

Brands Social Media Metrics Consumers 60

Lumoa

JANUARY 2, 2023

Consumers today are more vocal than ever, and they’re not afraid to voice their opinions. In this article, we’ll look at tNPS in depth, explaining how it works, how you can use it to understand consumer sentiment, and how it can help in improving your customer experience. In This Article: What is a transactional NPS (tNPS)?

Net Promoter Score 83

Net Promoter Score NPS Events Customer Satisfaction 83

CSM Magazine

JANUARY 17, 2024

It has become an integral part of business communication both internally and externally in fields as diverse as interviewing, on-boarding and training new recruits, security, marketing and sales, customer support and relationship management, managing work-flows, and organizing pan-organization events across geographies and time zones.

Communication 52

Communication 2023 Social Media Travel 52

Alida

SEPTEMBER 22, 2016

Start by clearly defining what your company stands for, developing an understanding of how customers engage with your brand and prioritizing lasting emotional connections with consumers. According to Vanderbilt, social media and our sharing economy have transformed how people’s tastes are influenced by others.

2016 267

2016 Innovation Marketing Insights 267

Lumoa

JUNE 23, 2021

In the age of smartphones, where support is only a click away, consumers have massive expectations when it comes to customer service. Live chat software is among the leading contact methods for online customers, with 46% of them preferring it over social media and email.

Contact Center 83

Contact Center Omnichannel Social Media 2025 83

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. How many brands (and consumers) are making the most of The Fourth. US Consumers Typically Love the 4th . And the overall sentiment of media articles published leading up to the celebrations was overwhelmingly positive.

Brands 95

Brands Marketing Travel 2019 95

GetFeedback

MAY 9, 2019

We don’t expect it as consumers—we anticipate that brands will always meet our needs and wants. So when bad customer experiences happen, the news of it spreads on social channels and by word-of-mouth. CSAT is used to measure the customer satisfaction of a specific interaction or event.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

GetFeedback

JULY 19, 2019

Using both s tructured feedback, like CSAT scores and NPS ratings, with unstructured feedback, like customer’s verbatim responses on surveys and social media, provides a richer, more robust picture of the customer. 75% of marketing leaders are failing to understand shifting consumer behavior. And guess what? Get the Guide.

Net Promoter Score 230

Net Promoter Score NPS Customer Journey Mapping Feedback 230

NetBase

SEPTEMBER 3, 2019

You have no idea how your campaigns are actually doing as you can’t sort out social media ROI and just hope no one asks for that data. We all know that ROI conversation is headed your way sooner or later. For your ROI measures, you’ll want to create a brand analysis to have an overall view of volume and sentiment.

Marketing 65

Marketing Social Media ROI Metrics 65

BirdEye

MARCH 24, 2023

Market development strategy focuses on the consumer and their journey right from awareness to loyalty and all the strategies employed to ensure they reach that loyalty stage. Lead outreach involves connecting with prospects through email, social media, calls, or cold outreach. Studies estimate that about 2.4

2023 98

2023 Return on Investment Social Media Sales 98

CustomerSuccessBox

JUNE 13, 2022

As a result, they will be able to improve consumer communication and engagement. Customer intelligence, also known as the voice of the customer or consumer analytics, is the process of gathering and analyzing customer contact data in order to learn more about their behavior. Customer intelligence is beneficial to customer retention.

Customer Success 52

Customer Success Net Promoter Score Customer Centricity Customers 52

BirdEye

MARCH 29, 2023

“I am consistent with my social media posting, but I still fail to see an increase in followers or leads.” Does generating leads and building a more prominent brand for your business through social media seem challenging? Table of contents What is social media engagement? Does this sound like you?

Social Media 98

Social Media Engagement Metrics Measurement 98

Currency Alliance

FEBRUARY 20, 2023

This means that if you can vary the value of an action or price of a reward, you can optimize your loyalty program for greater customer engagement and ROI. Does referring a friend or posting on social media increase the LTV by $25 or $500? This is how you can continually optimize value for the customer, and ROI for the business.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

NetBase

OCTOBER 3, 2018

The problem for modern brands isn’t issues cropping up – it’s how quickly social media turns small problems into viral catastrophes. The good news is, social media is also the solution – or more specifically, Social Media Analytics is. Social users love a bandwagon. Ignorance Is Not Bliss.

Social Media 60

Social Media Management Transportation Brands 60

NetBase

OCTOBER 29, 2018

Just as we do every October, after wrapping up a successful event on the West Coast we headed east for NetBase LIVE NY. The energy of the city and the crowd of brands, agencies, and social analytics enthusiasts was palpable as we settled in to The New Yorker, A Wyndham Hotel for the second half of our October tour.

Brands 60

Brands Social Media Events Presentation 60

NetBase

FEBRUARY 21, 2019

How far back should you go when analyzing social media? For some use cases such as real-time brand monitoring and alerting in the event of a crisis, a few months may be sufficient to alert you to a sudden change in mention volume and sentiment. This allows you to create and analyze historical topics focused on specific events.

Social Media 40

Social Media Events Entertainment Consumers 40

SurveyGizmo

DECEMBER 21, 2022

When you segment by your consumers’ previous histories of engagement, you can more effectively inspire mobile engagement and increase customer retention. Customer sentiment analysis gives you insight for your mobile marketing and product strategy, helping your dollars stretch further and your ROI increase.

Customer Engagement 52

Customer Engagement Feedback Engagement Roadmap 52

NetBase

MARCH 26, 2020

Studies have proven that consumers want to buy products and support businesses that give back to the community. And next generation AI-powered consumer and market intelligence is your guide. Bettering society is part of most corporations’ social responsibility mission statement. Increased ROI. Consumers Are On Edge.

Marketing 75

Marketing Consumers Loyalty Social Media 75

NetBase

OCTOBER 4, 2019

October 2019 Update: Trends change, technology advances, and correspondingly, social analytics and social media management tools become increasingly more powerful. What are the top social media tools to have on your radar in 2020? Social Analytics Tools Are evolving along with consumers.

Social Media 76

Social Media 2020 Demo ROI 76

NetBase

APRIL 5, 2019

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! It’s about offering an overall customer experience that makes consumers feel seen, heard, and understood at the deepest levels. It’s a process that can only be accomplished with the help of social analytics tools.

Social Media 99

Social Media Marketing Multi-Channel Metrics 99

NetBase

JUNE 28, 2019

We hosted our latest NetBase LIVE London on 19-20 June and attracted quite a crowd, with over 150 social media experts, enabling us to spend two fast-paced, insight-packed days with brands, agencies, customers and prospects. Jane shared ways to take social insight to the next level. Advanced Best Practices in Social Analytics.

Social Media 49

Social Media Insights ROI Presentation 49

Eptica

JULY 17, 2019

With seemingly shorter attention spans, consumers are increasingly motivated by novelty – they want to buy the latest product or service and quickly move onto new innovations. For example, it is perfect for analyzing the impact of new promotions or events, such as Father’s Day, that may appear and disappear very quickly.

2019 58

2019 Social Media Retail Events 58

NetBase

APRIL 5, 2019

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! It’s about offering an overall customer experience that makes consumers feel seen, heard, and understood at the deepest levels. It’s a process that can only be accomplished with the help of social analytics tools.

Social Media 85

Social Media Marketing Multi-Channel Metrics 85

C3Centricity

OCTOBER 8, 2017

When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly dipped their toes into new media. Or they are using social media but still treating it as if it is traditional media! Neither plan will work. What do you think?

Marketing 48

Marketing Social Media Loyalty 2013 48