Oracle

FEBRUARY 5, 2020

In partnership with Convince and Convert , Oracle CX Marketing has been producing “On the Fly”—a video series with small, 2-minutes-or-less bites of marketing tips, advice, and training from marketing experts, delivered while they are on the road, at the airport, or otherwise on-the-go.

Marketing 81

Marketing B2B Consumers Blog 81

DemandJump

AUGUST 17, 2023

More than just buzzwords or marketing-speak, the concepts of SEO and content marketing are closely intertwined. When properly implemented, SEO best practices can enhance and amplify content marketing strategies, and vice versa.

Marketing 96

Marketing Brands 96

Experience Investigators by 360Connext

MARCH 26, 2024

Unlock the future of customer experience as I, Jeannie Walters, team up with Greg Kihlström from the Agile brand to dissect the fascinating blend of strategy and technology that’s shaping how we interact with businesses today. Venture further into the realm of engagement with us as we spotlight the trend of shoppable video content.

2024 178

2024 Banking Advertising ROI 178

BirdEye

JANUARY 12, 2024

While casting a wide marketing net might be tempting, often, the magic happens when targeting is razor-sharp. Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. Table of contents What is hyperlocal social media marketing?

Social Media 109

Social Media Marketing Events Advertising 109

LiveChat

JULY 20, 2018

When we think of content marketing, what do we think of? pieces of content before making a purchase. And some 84 percent of people expect content from brands. Content marketing is so powerful because it’s a moment when people willingly engage with your brand. The average person consumes around 11.4

Loyalty 37

Loyalty Marketing Sports Apparel 37

LiveChat

AUGUST 29, 2016

Content marketing is like a well-cooked lobster. Insolent words, you might say, but I have reasons to think that marketers don’t know how to make a good use of content. So, every couple of months someone announces the death of content marketing. Why you need content on your website. It’s quite simple.

Marketing 50

Marketing Social Media Entertainment Fashion 50

C3Centricity

MARCH 12, 2024

With millions of websites vying for our customers’ attention, driving high-quality traffic that converts into loyal customers requires more than a scattergun approach to marketing. Well, at least that means that nothing has changed for marketing, doesn’t it?! HubSpot is a prime example of content marketing done right.

Customer Engagement 90

Customer Engagement Engagement Competitive Advantage Entertainment 90

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 111

Marketing Social Media Advertising Workshop 111

C3Centricity

APRIL 23, 2024

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

ROI 90

ROI E Commerce Marketing Social Media 90

BirdEye

APRIL 26, 2024

It’s impossible to run a business today without focusing on content creation. Whether for newsletters, social media, or websites, content is everywhere – and so are the tools to create it. Beyond the usual ring lights, tripods, green screens, and cameras, you need many additional resources to create compelling content.

2024 59

2024 Social Media Multi-Channel E-support 59

BirdEye

MARCH 4, 2024

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales.

Marketing 111

Marketing Multi-Channel Events Demo 111

BirdEye

APRIL 16, 2024

In this comprehensive guide, we’ll walk you through 25 proven strategies to earn loyal followers and maximize your Pinterest marketing campaigns. We cover everything from identifying your target audience, setting up and verifying your profile, to creating captivating content, and engaging with group boards. Let’s get started!

2024 69

2024 Social Media Multi-Channel E Commerce 69

BirdEye

NOVEMBER 30, 2023

But law firm marketing requires different skills — brand building, digital savviness, and a deep understanding of client needs and perceptions. If you’re new to the world of law firm marketing, we’ve got you covered. In this article, we’re sharing a step-by-step guide to successfully marketing your firm.

Marketing 111

Marketing Social Media Workshop Events 111

SurveySensum

APRIL 8, 2024

Small businesses need to adopt a multi-faceted online strategy that emphasizes building deep, meaningful relationships with their customers and differentiating themselves from the competition. Strategies for Small Online Businesses to Succeed in the Competitive Digital Landscape.

Social Media 52

Social Media Advertising Feedback Insights 52

BirdEye

MARCH 27, 2024

Maintaining an active digital strategy requires businesses to create and publish content across seven to eight different channels, ranging from emails to various social media platforms. Each of these channels not only demands its own focused attention but also a strategy that resonates uniquely with its audience.

Social Media 59

Social Media Presentation Demo Magazine 59

BirdEye

MARCH 11, 2024

According to a recent survey by Birdeye, 79% of businesses produce their social media content in-house, underscoring the necessity of arming these businesses with the proper tools and strategies for success. Table of contents What are hashtags for business? How to create a memorable hashtag strategy for your brand?

Social Media 72

Social Media Events Connections Engagement 72

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 111

Marketing Social Media Advertising Events 111

transcosmos Information Systems

DECEMBER 7, 2015

Let’s cut to the chase, customer service and content marketing go hand and hand and must therefore have a harmonious relationship in order for both to be effective. Your marketing strategy is what draws customers in. Great customer service, when done right, can be your best marketing strategy.

Customer Service 67

Customer Service Marketing Social Media Reference 67

BirdEye

SEPTEMBER 12, 2023

You can no longer afford not to have a social media strategy for your business. Table of contents Why is social media marketing important? 20 social media best practices to implement FAQs about social media best practices Scale your social media across all locations with Birdeye Why is social media marketing important?

Social Media 105

Social Media Measurement Brands Leadership 105

BirdEye

MARCH 22, 2024

billion monthly users, has become a marketing behemoth. businesses and 79% of global marketers use Instagram, which makes it a force to be reckoned with. In this blog post, we dive into the top follower trackers for Instagram, uncovering how these essential tools can revolutionize your social media strategy.

Social Media 59

Social Media Multi-Channel 2024 Metrics 59

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Google also prioritizes video content.

Marketing 95

Marketing Social Media Demo B2B 95

Magellan Solutions

AUGUST 10, 2023

When it comes to building a strong social media presence, it’s essential to have a solid digital marketing strategy. Consistency in scheduling and posting high-quality content that will hook your target audience is essential.

Social Media 98

Social Media Advertising Metrics Insights 98

CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. Here are some of the biggest challenges businesses encounter and strategies to overcome them. Here are some of the biggest challenges businesses encounter and strategies to overcome them.

Social Media 52

Social Media Multi-Channel Touchpoint Customer Centricity 52

BirdEye

DECEMBER 8, 2023

If you’re looking for ways to set up or streamline your business’s online reputation management strategy, look no further. Table of contents What is corporate reputation? How to build a strong corporate reputation management strategy? But it won’t be daunting if you have a robust strategy to monitor and manage your brand image.

Management 116

Management Social Media Brands Consulting 116

BirdEye

MARCH 29, 2024

In a recent survey of our expansive network of over 150,000 customers, it was discovered that 81% of businesses manage their social media strategies at the corporate level. You’ll learn how to craft a real estate social media strategy that’s not just good but great—bringing in new business.

Social Media 59

Social Media Sales Advertising Connections 59

Beyond Philosophy

MAY 11, 2023

Companies can engage with customers via social media, email websites, community forums, and other spaces where they’ve communicated or consumed content or consuming content.” So, for example, the HubSpot definition sounds a bit like the old idea of integrated marketing communications.

Customer Engagement 157

Customer Engagement Engagement Social Media Definition 157

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

2024 72

2024 Marketing Consumers Download 72

BirdEye

MARCH 27, 2024

They accurately depict your brand’s reach and impact on the platform, helping you tweak your strategy as needed. This blog post will discuss what impressions mean on Twitter, why they matter to businesses, how to calculate them, and strategies to skyrocket your brand with higher impressions. Developing engaging content 3.

Engagement 64

Engagement Social Media Metrics Measurement 64

Beyond Philosophy

MAY 6, 2023

Vijay, one of our listeners, drew my attention to a deficit in my content regarding customer strategy. To remedy this giant hole in our content, we recorded this podcast. Now, part of not having any content on the subject means I didn’t have a definition ready for the term. Check it out here.

Customer Engagement 147

Customer Engagement Engagement Definition Fashion 147

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Marketing 98

Marketing Social Media Advertising ROI 98

BirdEye

DECEMBER 30, 2023

So, if you want to boost your online marketing efforts in an era where 75% of internet users turn to social media for insights on businesses and brands, you must consider the power of a Twitter business account. Table of contents What is a Twitter business profile? In fact, 80% of Twitter users actively discuss brands. Let’s dive in.

Social Media 111

Social Media Advertising E Commerce Tourism 111

DemandJump

NOVEMBER 25, 2020

What are the top 5 content marketing strategies that you can incorporate into your business? Check out these content marketing ideas and see how they can transform your business:

Marketing 105

Marketing Management 105

BirdEye

NOVEMBER 30, 2023

With the right travel agency marketing strategy, travel agents and businesses can attract the ideal client to their business and grow rapidly. This blog post is the complete guide for travel agencies to unlock opportunities, grow their business, and use the best marketing strategies to reach their clients.

Travel 110

Travel Marketing Social Media Hotels 110

DemandJump

NOVEMBER 25, 2020

That requires content—and lots of it. The content needs to be reliable, focused, organized, and strategic. Content marketing strategy dictates a specific message and a filtered way of distributing the message across various content mediums.

Marketing 105

Marketing Connections Brands Management 105

BirdEye

NOVEMBER 30, 2023

Because they have 75 unique social media accounts across Facebook, Instagram, and Twitter, they must tailor all of their content to match each local audience’s specific needs and preferences. Table of contents What is social media reputation management? How to develop a social media reputation management strategy?

Social Media 116

Social Media Management Brands Communication 116

BirdEye

APRIL 25, 2023

However, without a solid social media marketing plan, businesses can miss out on the full potential of social media marketing. This article will help you create a successful social media marketing plan to grow your brand’s presence. Table of contents What is a social media marketing plan?

Social Media 93

Social Media Measurement Metrics Brands 93

Magellan Solutions

MARCH 19, 2024

Should platforms remove hate speech, misinformation, and explicit content? With so much content shared online, filtering out inappropriate, harmful, or illegal material is essential, making content moderation in social media marketing challenging. This is where content moderation steps in.

Social Media 52

Social Media Marketing Advertising Brands 52