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Invest In A Cross-Channel Marketing Hub To Elevate Your Campaign Strategy

Forrester's Customer Insights

Empowered customers expect seamless cross-channel experiences. A cross-channel marketing hub (CCMH) can help marketers overcome data and channel integration complexity to consistently engage […] B2C marketers must understand customers and create value exchanges in their individual moments of need.

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If CDP and MMH Are Not Born Together, It Can Ruin the Customer Experience

Optimove

Why it matters: Without the harmonious operation of a Customer Data Platform (CDP) and a Multichannel Marketing Hub (MMH), B2C marketers looking to employ Customer-Led Marketing strategies risk alienating customers with mistimed, irrelevant, and impersonal messages. This fragmentation leads to inconsistent and disjointed customer experience.

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Q&A: B2B Customer Experience Conversation with Avnet’s Peggy Carrieres About Supply Chain Challenges, Capturing the Voice of Customer, and More!

InMoment XI

Jim: Would you say Avnet is like a hub for those 300 suppliers? Peggy: Absolutely, 100% I do—a global hub! We have customers who’ve engaged with us that haven’t traditionally engaged with “the channel” and who prefer or even try to go direct to the supplier, but the process is so complex it’s just very difficult.

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Blueshift Ranks on Deloitte Technology Fast 500™ for the 4th Straight Year

Blueshift

Marketers are realizing that when they combine the power of a customer data platform (CDP) with a cross-channel marketing hub they better understand their customers and get personalization right,” said Chittoor. Using automation to drive customer engagement is the next wave of modern marketing.”

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Zendesk Pros & Cons: Is Zendesk Really Worth It? We Did the Research.

Kustomer

Ticketing system Marketing and live chat Automated chatbots Voice support Knowledge base Community forums Advanced data privacy and protection Ticketing System Zendesk’s ticket management system aims to assist customer service teams with three core things: Collect support tickets from multiple channels (email, social media, chat, etc) in one spot.

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What Your Multichannel Marketing Hub Should Be Doing for You – Part II

Optimove

Welcome to the second part of this two-part mini-series, which will explore the advantages of a Multichannel Marketing Hub (MMH) and ways it can help your business. A flexible MMH allows users to easily integrate new channels, such as social media or mobile messaging, and adjust their marketing campaigns accordingly.

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Optimove Recognized as a Leader in Cross-Channel Campaign Management by Forrester

Optimove

We are deeply proud to announce that Optimove has been recognized as a Leader in “The Forrester Wave : Cross-Channel Campaign Management (Independent Platforms), Q3 2021” (CCCM). This is our second straight appearance in this report, after being named a “Strong Performer” back in Q4 2019.