The Link Between RFM & NPS in Ecommerce Growth
Retently
FEBRUARY 20, 2023
In a highly competitive environment, assessing the success of a DTC brand just by checking the revenue and customer lifetime value is not enough. Predicting customer behavior and future growth is essential, and multiple methodologies are available to achieve this. RFM and NPS are widely used in ecommerce for these purposes.
Let's personalize your content