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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

By utilizing these tiny devices, brands can deliver highly targeted, valuable content and offers to customers based on their location and preferences: In-store navigation: Beacons can be used to provide customers with indoor navigation support, helping them to find products and get around the store more easily.

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Digital customer engagement: how to balance one-to-one and digital interaction

ChurnZero

Make sure you’re still delivering high-touch, one-to-one engagement. Analog + digital customer engagement: how to find your balance The analog versus digital metaphor may be from the engineering world, but it’s a great lesson in how tools can co-exist rather than conquer. Wait, say that again? Balance is key.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Below are a few ways AIM can create higher levels of customer engagement. There is a wealth of customer data available to marketers today.

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3 Necessities for Seamless, Stand-Out Retail Experiences

InMoment XI

The rapidly-changing, ever-evolving retail landscape continues to present questions, roadblocks, and pain points that retailers need to address. If you only look at one or two of those data sources, your view of the customer is incomplete, and it may cause you to make decisions for a customer base that you don’t fully understand.

Retail 529
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10 Customer Engagement Ideas to Boost Your Business

CSM Magazine

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

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Mastering the Retail CX Landscape: A Deep Dive into NPS Trends

InMoment XI

A staggering 72% of consumers now engage only with messages tailored to their interests. While customers appreciate this approach, marketers acknowledge that achieving true personalisation requires substantial investment. To organise around customer goals rather than organisational silos, businesses must dissect customer behaviour.

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Four customer engagement strategies for SaaS companies

ChurnZero

When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy. As you grow your customer base, you must also dedicate resources to Customer Success. One key to keeping customers is keeping them engaged.