Remove Customer Base Remove Entertainment Remove Loyalty Programs Remove Multi-Channel
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

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Mastering customer acquisition: 10 proven strategies

BirdEye

10 proven customer acquisition strategies What is customer acquisition cost? What are the elements of customer acquisition? Did you know you can reduce customer acquisition costs (CAC) with business text messaging? Why is customer acquisition important? How do you optimize customer acquisition?

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.