Remove Customer Base Remove Events Remove Insights Remove Touchpoint
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Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

With 87% of consumers actively avoiding buying from brands they don’t trust, understanding and improving the customer experience has never been more critical. Customer experience analytics is the practice that empowers businesses to do just that. Where Does the Data From Customer Experience Analysis Come From?

Insights 324
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The Complete Retail Customer Experience Guide

InMoment XI

In order to master the retail customer experience, you first need to understand the whats, the whys, and the hows. What is the Retail Customer Experience? At its core, the retail customer experience encompasses every touchpoint a customer has with a brand, from the first interaction to post-purchase engagement.

Retail 260
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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

According to Forrester, fewer than 10% of enterprises are advanced in their insights-driven capabilities. By equipping your organization with predictive analytics tools, you can gain rich insights into customer behavior, make data-driven decisions, and optimize business operations. What is Predictive Analytics?

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The Building Blocks of Smarter Targeting: How DAZN Is Decreasing Churn and Maximizing Lifetime Value 

Optimove

In this case study, you will learn how DAZN overcame the challenge by transforming its event-led tactics into customer-led marketing with Optimove. Its platform is home to some of the world’s most popular and important sporting events, including the Super Bowl, El Clasico, Formula 1, and more, and is available in over 200 countries.

Sports 52
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What is the Role of AI in Customer Feedback Analysis?

Lumoa

When it comes to increasing profitability and retaining a loyal customer base, the ability to smartly source, analyze, and use customer feedback data to enhance services and products makes all the difference. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

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Strategic Insights: 7 Tips for Understanding Your Market Better

SurveySensum

Customers can have changing needs and preferences, and global events can influence your industry. The insights you gain from the process can lead to informed decision-making and sustainable growth. Here are seven tips to ensure your market research endeavors yield meaningful and accurate results and insights.

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Crafting the Best “How Did You Hear About Us?” Survey

Retently

surveys provide actionable insights into the effectiveness of marketing strategies and boost engagement by truly valuing the voice of the customer. Likewise, for companies using traditional marketing methods, these surveys can assess the impact of non-digital efforts like flyers and in-person events.