Remove Customer Base Remove Loyalty Programs Remove NPS Remove Touchpoint
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The Link Between RFM & NPS in Ecommerce Growth

Retently

In a highly competitive environment, assessing the success of a DTC brand just by checking the revenue and customer lifetime value is not enough. Predicting customer behavior and future growth is essential, and multiple methodologies are available to achieve this. RFM and NPS are widely used in ecommerce for these purposes.

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The Right NPS Methodology: Turning NPS Feedback into Action

SurveySensum

They both launched NPS surveys to assess and enhance overall satisfaction and loyalty. Bakery A didn’t uncover any useful feedback, but Bakery B discovered customers were unhappy with the limited dine-in cake options. Weeks later, Bakery B attracted more customers, including some from Bakery A. What is NPS?

NPS 52
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Timing is Everything: When to Send Your NPS Survey for Maximum Impact

SurveySensum

So what should have been the right question to ask at this touchpoint? Since Net Promoter Score is a loyalty metric it is not the right question here. But more often than not, businesses make this common mistake while sending an NPS survey. The success of the NPS survey majorly depends on timing. What does that mean?

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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The Role of NPS in the Banking Industry

SurveySensum

This is where Net Promoter Score (NPS) comes into play. This CX metric has the ability to gauge customer loyalty and predict business growth. Using NPS in banks, it can get to the heart of why customers would or wouldn’t recommend them to others. How to use NPS in banking and financial services?

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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Master 11 Winning B2B Customer Retention Strategies

SurveySensum

And, in SaaS, on average, it can cost 4-5 times more – The Value of Keeping the Right Customers study by Harvard Business Review You read it right! Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base.