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12 ways to leverage local social media marketing

BirdEye

Local social media marketing is a game-changer for small business owners. Because it increases your business’s visibility to potential customers in your area, thereby establishing a solid local presence. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand.

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees, and beyond. Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up.

Marketing 260
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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. It’s especially important for local businesses looking to connect with their communities and grow their customer base.

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Why Businesses Need Social Media

ReviewTrackers

Kristen is a content writer and marketer at Clutch , a B2B research firm in the heart of Washington, D.C. Social media can serve as a testing ground for businesses, nurture customer relationships and provide brand identity. Businesses need social media to succeed in this increasingly technology-centric world.

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Crush your sales goals with affiliate marketing

BirdEye

According to a marketing industry report released in 2022, the affiliate marketing industry grew by 47% between 2018 and the end of 2021. This industry is slated to continue to grow, with recent projections predicting that the affiliate marketing industry is likely to grow from $13 billion in 2022 to $15.7 billion by 2023.

Sales 98
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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

By identifying patterns that indicate a customer is at risk of leaving, you can take proactive measures to retain them, thereby reducing customer churn. Predict Behavior and CLV More and more retail brands are deploying predictive analytics software to forecast customer behavior and monitor market trends.

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Social media content creator: Powering your brand

BirdEye

Generating more engagement, reaching new audiences, and strengthening the community are the top three marketing goals for businesses using social media to showcase their products or services. While these sound daunting, a social media content creator can make these goals possible for your business.