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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

When employees are happy, well-trained, and fairly compensated, they become the most effective ambassadors for your brand and deliver the customer care that shoppers expect, resulting in satisfied customers. This highlights the importance of customer retention for business growth.

Retail 78
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5 Top Customer Service Articles For the Week of May 28, 2018

ShepHyken

For the record, contacting brands on social media only to be passed off to someone else is not social customer service. My Comment: Social Media Customer Service (Also known as Social Customer Care) continues to grow in popularity. More Than One-Third Of Shoppers Would Pay For Enhanced Loyalty Programs by Marie Griffin.

2018 77
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70+ Online Shopping Survey Questions To Ask Your Customers

SurveySensum

So you decide to reach out to customer care. Loyalty Program Feedback Survey Brands like Sephora and Starbucks have successfully implemented loyalty programs to reward their dedicated customers. What factors motivated you to join our loyalty program? No email, no text – nothing.

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70+ Online Shopping Survey Questions To Ask Your Customers

SurveySensum

So you decide to reach out to customer care. Loyalty Program Feedback Survey Brands like Sephora and Starbucks have successfully implemented loyalty programs to reward their dedicated customers. What factors motivated you to join our loyalty program? No email, no text – nothing.

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5 Top Customer Service Articles of the Week 12-6-2021

ShepHyken

3 Ways to Move From Customer Service to Customer Care by Patrick McCullough. Destination CRM) What’s the difference between customer service and customer care? So, if customer service isn’t a department, what do you call it? How about “customer care?” It’s baked in the culture.

2021 68